FOR SENSORY ATTRIBUTES

Sensory panel tests tell us what really makes a product most acceptable/least acceptable, irrespective of the price. These help in determining the overall organoleptic (sensory) quality of the product. For fruit juices/drinks, the tests were conducted as per our standard procedure – in a test lab under the guidance and supervision of trained experts. The following parameters were judged and rated by the panellists: colour and appearance, texture, flavour/aroma, and taste and aftertaste. Panellists gave their scores on a 10-point scale and the average score for a given brand was obtained from that. • Real Activ was the most liked brand among the mixed fruit juices; in fruit drinks category it was Minute Maid, followed by Real Fruit Power. • 24 Mantra and Tasty Treat were the least favoured

brands in their respective categories.