• Based on the overall test findings, the top performers are Nestle a+ Actiplus in probiotic curd category and Namaste India among plain curd brands. • The value-for-money brand is Namaste India. • In plain curd category, Namaste India at Rs 28 for 400 gm was cheapest. Mother Dairy Advanced Probiotic was cheaper than Nestle Actiplus Probiotic, which was costliest among all 12 brands tested. • Milk protein content was found highest in Mother Dairy Advanced in probiotic category and in Namaste India among plain curd brands. • Amount of solids not fat (SNF) was highest in Nestle a+ Actiplus (11.9 per cent) in probiotic curd category and in Gowardhan (10.7 per cent) among plain curd brands. • Milk fat was found highest in Namaste India (3.61 per cent) as compared to other brands (3.0 per cent–3.1 per cent) in the plain curd category. In probiotic category, Nestle a+ Actiplus (2.1 per cent) was higher in milk fat than Mother Dairy Advanced, giving more value for money to consumers. • Cholesterol was highest in Paras, Vita and Britannia, in that order. It was lowest in probiotic brands Nestle and Mother Dairy. • Saturated fat was highest in Namaste India (2.6 per cent) and lowest in Mother Dairy Advanced (1.2 per cent). • Calcium and phosphorus were found highest in Namaste India. • In sensory panel tests, Mother Dairy Advanced Probiotic performed on top and was followed by Nestle a+ Actiplus Probiotic. • All brands cleared the tests for microbiological safety. • Arsenic and lead were not detected in any of the brands.