Cosmopolitan (India) - - ADVERTORIAL - ...Kaveri Sin­hji

Blue­ was launched with the pur­pose to give vis­i­tors and re­lo­cat­ing ex­pats a con­cen­trated ex­pe­ri­ence of In­dia. Kaveri’s novel con­cept pro­vides an un­for­get­table ex­pe­ri­ence, be it in the form of a work­shop con­ducted in a sim­u­lated en­vi­ron­ment, or an im­mer­sive cul­tural tour of real life in

cities and vil­lages.

Q when did you first think of launch­ing blue­

A. My fa­ther’s job in the In­dian Air force kept us mov­ing con­stantly, right from when I was born. Then, my first job was in the IT in­dus­try with Siemens in 1996, at a time when multi-na­tion­als were new. It was an ed­uca­tive ex­pe­ri­ence, but some­where deep down I felt I needed to do some­thing more tan­gi­ble, where I could see the im­me­di­ate ef­fect of my work ben­e­fit­ting peo­ple. I no­ticed a need that I didn’t then think I would one day work to fill: and that was the need to bridge cul­tural di­vides. I saw many for­eign­ers com­ing here but fail­ing to see the real In­dia: burn­ing their fin­gers and vow­ing never to come back. Why should any­one only take home bad ex­pe­ri­ences? Many years later (2009 to be pre­cise), Blue­foot was born, with its key vi­sion go ad­dress this need..

Q what is blue­ all about?

A. We give vis­it­ing and re­lo­cat­ing for­eign­ers an ex­pe­ri­ence of In­dia that in­stantly fa­mil­iarises them. The pro­gramme is both im­mer­sive and in­ter­ac­tive. So if it is a visit to the Dhobi Ghat, you don’t just stand at a dis­tance and watch. Rather, you can ac­tu­ally ex­pe­ri­ence wash­ing clothes with the wash­er­men. With Blue­foot, you can also crash wed­dings, wit­ness black magic cer­e­monies or milk a cow: de­pend­ing on your mood! We also or­gan­ise cus­tomised work­shops for peo­ple who want to ac­cli­ma­tise to In­dia. There are a se­ries of ex­pe­ri­ences on the menu—cook­ing lessons, sari drap­ing, lan­guage classes, mar­tial arts or if it’s not on our list, we work it out for you!

Q tell us about your fam­ily?

A. I was born in Indore, but I moved base con­stantly with my fa­ther, from the forests of As­sam to the deserts of Iraq. So most of my child­hood was spent soak­ing in beau­ti­ful cul­tures. I have a very large, close knit ex­tended fam­ily of aunts, un­cles, and 21 cousins, and we’re scat­tered all over the world. The ap­ple of my eye is my 22-year-old brother, who is among the youngest com­mer­cial pi­lots in the coun­try. He flies with Indigo Air­lines.

Q what’s your per­sonal style?

A. I would have to say smart ca­su­als. I am a jeans and T-shirt kind of girl. I like to move fast and sud­denly, so my shoes are most of­ten close to flat and def­i­nitely com­fort­able!

Q which de­sign­ers do you wear and ad­mire?

A. When I want to get out of my smart ca­sual com­fort zone and feel dreamy, I turn to The Small Shop and pick up an An­shu & Ja­son Che­rian. I also like dresses by Gauri and Nainika Karan.

Q what’s in your beauty bag?

A. A Clin­ique con­cealer, beauty flash balm from Clar­ins, The Body Shop eye­liner and lip and cheek stainer, and a Roots comb.

Q what do you do in your free time?

A. I read books, lis­ten to mu­sic, and paint. I also ded­i­cat­edly prac­tice mar­tial arts Kalari Pattu, it not only in­vig­o­rates me but also gives me my self-con­fi­dence.


on your wish­list?

A. I wish for the courage to chase my fan­tasies. Per­haps start with a visit to the South of France where I hear a great Guru lives, who teaches peo­ple how to do this!


is the book that has left a last­ing im­pres­sion on you?

A. The Rubaiyat of Omar Khayyam, trans­lated by Ed­ward Fitzger­ald.

QDO you be­lieve in love sto­ries and the con­cept of a soul­mate?

A. I do 100 per cent. With­out love the world would flip off its axis! I be­lieve some souls have spe­cial con­nec­tions. And they are blessed if destiny brings them to­gether. Yes, I am a com­plete ro­man­tic at heart!


dif­fi­cult was it to be­come an en­tre­pre­neur?

A. Very hard! It meant giv­ing up a se­cure job, a good salary, a pre­dictable in­come, it was tough. It took courage and a lot of strength to stay afloat through the ini­tial bad days. Af­ter two years, it re­mains hard. But the re­wards are so ex­hil­a­rat­ing that the tough times seem like a small price to pay.


is the one thing that ticks you off?

A. I don’t al­low things to af­fect me too deeply. Thank­fully, I’m blessed with a sense of hu­mour that al­lows me to laugh most things off. But the lack of sen­si­tiv­ity and com­pas­sion are things that I don’t know how to han­dle.

Qwhat are your hopes for the fu­ture?

A. I hope to keep find­ing newer and more beau­ti­ful rain­bows to chase for the rest of my life.


makes you a Coin­treau­ver­sial woman?

A. I have learned that one need nei­ther rebel against, nor con­form to the ex­pec­ta­tions of so­ci­ety. One ought to dis­re­gard all norms and cut their own paths to live life be­ing true to one’s na­ture. It takes courage to look the world in the eye with­out flinch­ing. I be­lieve my at­ti­tude makes me Coin­treau­ver­sial!


the one thing about In­dia that fas­ci­nates you?

A. The va­ri­ety of ev­ery­thing..


is a day like in your life?

A. The best thing about not be­ing in the IT in­dus­try is that there is no bor­ing, pre­dictable 9 to 6 rou­tine that you can’t break. So my work­ing days are hard to de­scribe—my rou­tine meets the need of the day. I wear many hats: pro­fes­sion­ally, I am some­times a tour guide, some­times a CEO, and some­times a run­ner. On my days off, I like to spend my time with my brother or my best friends.

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