Stay Healthy With Lay’s New Baked Range
Designers Shantanu-nikhil showcase an exclusive line inspired by the brand's low-fat philosophy
Lay’s from Pepsico joined hands with renowned designer duo Shantanu-nikhil to launch a new range of baked chips, Lay’s Baked, with a glittering fashion show in the capital recently. Their fashion collection for young women is inspired from the Lay’s Baked philosophy of ‘unrestrained fun’.
Vidur Vyas, Marketing Director, India Foods, Pepsico India, said, “As market leader, Pepsico Foods is committed to delivering new taste experiences to our consumers. Through this premium range of chips targeted at young women, we are offering a variety which has 50 per cent less fat, and promises unrestrained fun and great taste.”
Gaurav Mehta, Director-Western Snacks, India Foods, Pepsico India said, “As India’s most loved snack brand, Lay’s has always delivered great tasting product innovations. Shantanu-nikhil are a natural choice of partners in launching this new range of snacks. Lay’s Baked, with its premium flavours and distinct texture, promises a great taste experience. This proposition is in perfect synergy with their design sensibility, which epitomises vivacity, refinement and sophistication.”
Launching their new line, the designers said that the collection is inspired by unlimited fun, full of colours, exuding the values that Lay’s Baked range stands for. "It caters to young and hip audience, who are confident, stylish and outgoing, and what better colour palette to symbolise this than green, yellow and red,” they added.
Lay’s Baked has been launched with three flavours—original Salted, Cream Herb and Onion and Sunkissed Tomato.
With its promise of 50 per cent less fat and great taste, it is the perfect snack for young women. The launch also saw a bevy of beauties take the runway by storm in beautiful colours that won the hearts of the audience. It was a treat as the show-stopper of the evening model-turned-actress Sarah Jane Dias, upped the glam-o-meter with panache.