CEOS are the brand am­bas­sadors

Customer Click - - EDIT - Dr. Ravi Lal­wani Mo­bile : 7738297946 Email : ravi@glo­cal­in­fo­

The CEO of the com­pany is of­ten con­sid­ered as the face of the com­pany. The CEO plays a cru­cial role in mak­ing of the brand. CEO’S idea, po­lices and de­ci­sions cre­ate brand val­ues, it takes the brand to its next level.

Richard Bran­son of Vir­gin, Phil Knight of Nike, Mukesh Am­bani of Re­liance In­dus­tries, Jeff Be­zos of Ama­zon, Mark Zucker­berg of Face­book and Di­et­rich Mates­chitz of Red Bull are the pop­u­lar lead­ers and the face of their brand.

Re­cently Travis Kalan­ick re­cently re­signed from the po­si­tion of Chief Ex­ec­u­tive Of­fi­cer of Uber. He was fac­ing pres­sure from the key in­vestors and the share­hold­ers of the com­pany. He is the orig­i­na­tor of the idea of a mo­bile app that con­nects pas­sen­gers with driv­ers of ve­hi­cles for hire and rideshar­ing ser­vices, this idea has cre­ated for­tunes for Uber. Later this idea was adopted by many cab com­pa­nies across the world.

Kalan­ick’s res­ig­na­tion as Uber’s CEO has put com­pany’s IPO in doubt, cur­rently there is no se­nior per­son in the com­pany to take his place. There are around over 1,000 of Uber em­ploy­ees have filed a pe­ti­tion for his re­turn.

In the past, many of the fa­mous CEOS and founders of the com­pa­nies have re­signed from the job, after tak­ing their com­pa­nies to a next level of growth. Jerry Yang of Ya­hoo Jack Dorsey of Twit­ter and Martin Eber­hard of Tesla are some of the co-founders and CEOS of the com­pany, and their res­ig­na­tions has im­pacted the growth and over­all brand value of their com­pa­nies.

The im­pact of the res­ig­na­tion of the top CEO, af­fect the brand value, share value and mar­ket value of the com­pany. The growth and ex­pan­sion of the com­pany gets stri­ated. It takes years for the com­pany to build the rep­u­ta­tion again and to cre­ate new face of the brand.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.