Being Human wins award for store design
Being Human Clothing has been awarded ‘IMAGES Most Admired Retailer of the Year 2017’ under Store Design & Visual Merchandising category at the Annual IMAGES Retail Awards. Being Human Clothing has beautifully integrated the brand inspirations onto the store walls. The designs have been rendered from the hand painted tiles, old drawers, and warehouse furnishings as a backdrop for fashion.
The brand’s store at Seawoods Grand Central has other notice-worthy elements such as the large wooden French windows with glasses painted in a manner to give a war-torn-half-done effect, the cracked walls with water leakage impressions on it and a halfway stairs mounted on walls to amplify the entire war setting. The gazebo is strategically placed on the pavers block for everyone to gauge the entire setting of shopping on the streets of France at their arrival in the store.
Creative head Karan Berry said: “A lot of ideas, thoughts and hard work have gone behind the whole design structure of the stores. It gives me immense happiness to see how the retail world and consumers have reciprocated to our ideas.”