Be­ing Hu­man wins award for store de­sign

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Be­ing Hu­man Cloth­ing has been awarded ‘IMAGES Most Ad­mired Re­tailer of the Year 2017’ un­der Store De­sign & Vis­ual Mer­chan­dis­ing cat­e­gory at the An­nual IMAGES Re­tail Awards. Be­ing Hu­man Cloth­ing has beau­ti­fully in­te­grated the brand in­spi­ra­tions onto the store walls. The de­signs have been ren­dered from the hand painted tiles, old draw­ers, and ware­house fur­nish­ings as a back­drop for fash­ion.

The brand’s store at Sea­woods Grand Cen­tral has other no­tice-wor­thy ele­ments such as the large wooden French win­dows with glasses painted in a man­ner to give a war-torn-half-done ef­fect, the cracked walls with water leak­age im­pres­sions on it and a half­way stairs mounted on walls to am­plify the en­tire war set­ting. The gazebo is strate­gi­cally placed on the pavers block for ev­ery­one to gauge the en­tire set­ting of shop­ping on the streets of France at their ar­rival in the store.

Cre­ative head Karan Berry said: “A lot of ideas, thoughts and hard work have gone be­hind the whole de­sign struc­ture of the stores. It gives me immense happiness to see how the re­tail world and con­sumers have re­cip­ro­cated to our ideas.”

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