‘Kitkat Dessert Delight’ available on Bigbasket
Nestle announced the launch of its Kitkat Dessert Delight on popular online food and grocery store Bigbasket, thus, extending its presence online. While mobiles launching online first has been a norm in India for a while, FMCG is also increasingly looking to do this due to quick distribution and reach, ability to experiment and fine tune marketing. India is witnessing a paradigm shift in the way marketing is carried out for various products. This includes a change in the way products are launched. Today, many major players prefer launching their products online, due to the growth of the ecommerce and online shopping. This association will help nestle in extending its reach to more customers.