‘Kitkat Dessert De­light’ avail­able on Bigbas­ket

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Nes­tle an­nounced the launch of its Kitkat Dessert De­light on pop­u­lar on­line food and gro­cery store Bigbas­ket, thus, ex­tend­ing its pres­ence on­line. While mo­biles launch­ing on­line first has been a norm in In­dia for a while, FMCG is also in­creas­ingly look­ing to do this due to quick dis­tri­bu­tion and reach, abil­ity to ex­per­i­ment and fine tune mar­ket­ing. In­dia is wit­ness­ing a par­a­digm shift in the way mar­ket­ing is car­ried out for var­i­ous prod­ucts. This in­cludes a change in the way prod­ucts are launched. To­day, many ma­jor play­ers pre­fer launch­ing their prod­ucts on­line, due to the growth of the ecom­merce and on­line shop­ping. This as­so­ci­a­tion will help nes­tle in ex­tend­ing its reach to more cus­tomers.

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