Ge­orge Alexan­der Muthoot

Dalal Street Investment Journal - - COVER STORY -

per cent VAT in other states. For gold or­na­ments, most of the jewellers in Ker­ala are pay­ing VAT at 1.50 per cent un­der com­pound­ing sys­tem. Hence, the price of gold or­na­ments is poised for an in­crease through­out the coun­try.

How is Muthoot em­brac­ing digi­ti­sa­tion?

The trans­for­ma­tion to digi­ti­sa­tion started a few years back and the pace has in­creased dras­ti­cally in the last two years. As a re­sult, ev­ery as­pect of our busi­ness func­tions and op­er­a­tions is now al­most com­pletely digi­tised. An en­hance­ment to this is a con­tin­u­ous process.

Cus­tomer-fo­cused digi­ti­sa­tion was the com­pany’s motto from Day-1 and, as a re­sult, we have a com­plete web and mo­bile so­lu­tion for our cus­tomers' con­ve­nience, which is en­hanced al­most on a daily ba­sis. Hence, we are able to com­mu­ni­cate and con­nect ef­fec­tively with our cus­tomers and this dig­i­tal strat­egy is en­abling us to bridge the gap in reach­ing out to new tar­get seg­ments faster than ever be­fore.

Spend on digi­ti­sa­tion is need-based, which is cur­rent and fu­ture en­vis­aged. We leave no stone un­turned to en­sure the best pos­si­ble user ex­pe­ri­ence to main­tain and in­crease our high level of cus­tomer sat­is­fac­tion.

What trend do you see in Gross NPAS and Net NPAS for Muthoot Fi­nance in the up­com­ing quar­ters?

As­set qual­ity has never been a con­cern for the com­pany as the loans have 100

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