Growing Through High Quality PVC Products
Sanjay Gupta Co-promoter and Chairman & Managing Director, Sanco Industries Ltd.
S anco Industries is into manufacturing of wide range of products such as rigid PVC pipes, PVC casing and capping, PVC insulated domestic and industrial wires and cables. The products are used in various electrical, cable and construction industries. Since FY2010, our company started the trading operations of PVC raw materials along with various metal products. The company expanded into product segments that are complementary to the electrical wire and cable market, i.e. LED lights and PVC insulation electrical tapes – this move has brought additional market reach at minimal cost expansion.
Our company is an ISO 9001:2008 certified company and sells its varied range of products under various brand names such as “SATYAM”, “MARSHALL”, “SUPERPLAST” and “SANCO”. We are among the first few companies in “North India” and in its category which received “IS-14927” certification for PVC profiles for quality assurance since December’2004.
1. The company operates in a specialised market with limited competition.
2. Sanco Industries Limited has developed a reputation and expertise in manufacturing a comprehensive variety of products in the PVC industry 3. Currently in India, approximately 71% of the PVC is consumed by the pipes and fittings industries with the other sectors comprising only 27%. 4. PVC wires and cables market in India is expected to grow at a CAGR of 18.5% from FY2014-15 to FY2018-19 5. Focus of the company is on high quality products and thus the company prefers to deal with clients who demand international standards 6. GST roll-out will reduce the pricing gap between organised and unorganised players and render organised players’ pricing equally attractive. This would shift consumer attention and preference towards quality branded products and help to gain market share from unorganised players.
Sanco proposes to expand the sales of Sanco-owned products by: a. Expanding its marketing team b. Expanding its product range to incorporate new consumer products such as fans, electrical modular switches, etc. c. Improve the brand image of ‘Sanco’ brand by means of push and pull marketing