Dalal Street Investment Journal - - ANALYSIS -

Sev­eral new ini­tia­tives were taken in 2016-17 to pro­vide ad­di­tional thrust to seg­ments like home loans, auto loans, SMES, ru­ral busi­ness etc.

The bank launched mer­chant pay­ment ac­cep­tance so­lu­tions such as Bharat QR and Aad­haar-based pay­ments, viz. BHIM-AADHAARSBI to­wards a tran­sient shift to less cash econ­omy.

In a bid to con­vert iden­ti­fied vil­lages into cash­less ecosys­tem, the bank launched “SBI Dig­i­tal Vil­lage”. The ini­tia­tive was rolled out in 21 se­lected vil­lages across In­dia on July 1, 2016. In part­ner­ship with Flip­kart, SBI is of­fer­ing the fa­cil­ity of pre-ap­proved EMI fa­cil­ity to cus­tomers on pur­chases. Un­der this part­ner­ship, the bank will pro­vide over­draft fa­cil­ity to pre-qual­i­fied set of cus­tomers for trans­act­ing on Flip­kart for a min­i­mum pur­chase of


The bank also launched ‘SBI Min­gle’ – a so­cial me­dia bank­ing plat­form for Face­book and Twit­ter users through which the bank’s cus­tomers may per­form a host of bank­ing ser­vices, such as check­ing ac­count bal­ance and re­quest­ing mini state­ments on their Face­book or Twit­ter ac­counts.

Through part­ner­ship with Tata Hous­ing, SBI will be of­fer­ing a unique plat­form to en­able easy fi­nanc­ing and pur­chase of homes.

Through “Project Vivek” the bank will be aim­ing to im­prove SME as­set qual­ity by re­vamp­ing its credit un­der­writ­ing process to­wards re­vised fi­nan­cial mod­ules and bal­ance sheets, aug­mented by cash flow re­cast from mul­ti­ple sources in place of tra­di­tional bal­ance sheet-based un­der­writ­ing method.

SBI has rolled out 'SBI Ex­clusif ', a unique suite of Wealth Man­age­ment Ser­vices (WMS) for its high-net-worth cus­tomers. This ver­ti­cal is ex­pected to help the bank cross-sell its prod­ucts and gen­er­ate ex­cess other in­come for the bank. The WMS ver­ti­cal will have fol­low­ing prod­ucts suite to be of­fered to high-net-worth clients:1. Dif­fer­en­ti­ated wealth sav­ings ac­counts

2. Mu­tual fund prod­ucts of 17 AMCS (on­line and off­line)

3. Dis­tri­bu­tion of PMS prod­ucts

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