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With not so im­pres­sive growth, com­pa­nies like Wipro fo­cused on be­com­ing more bolder in FY 17 to dif­fer­en­ti­ate it­self in the crowded and frag­mented IT ser­vices mar­ket­place. Add to that, the po­lit­i­cal changes in the US have up­set the IT out­sourc­ing cart of all the IT ser­vices play­ers and Wipro is no ex­cep­tion. Com­pany sources say that it de­liv­ered rev­enues within the guid­ance range in the fourth quar­ter. Wipro is also con­fi­dent that the re­cov­ery in En­ergy and Util­i­ties and its demon­strated strength in Dig­i­tal will help it im­prove the growth tra­jec­tory dur­ing the course of the cur­rent fi­nan­cial year.

Dur­ing FY 17, the com­pany con­tin­ued to main­tain its fo­cus on op­er­a­tional im­prove­ments and pro­duc­tiv­ity en­hance­ments and in the bar­gain sus­tained a strong cash gen­er­a­tion in FY17 even as the cur­rency en­vi­ron­ment re­mained highly volatile.

Be­yond num­bers, as we look at other high­lights, Wipro con­tin­ued its mo­men­tum in win­ning large deals glob­ally. Sig­nif­i­cant ones were: It won a multi-year dig­i­tal sup­ply chain trans­for­ma­tion con­tract from a lead­ing net­work equip­ment provider to con­cep­tu­al­ize and run their Or­der-to-Cash op­er­a­tions. In this, Wipro will lever­age its pro­pri­etary busi­ness plat­forms and ex­per­tise in ro­bot­ics tech­nol­ogy to en­able a hy­per-au­to­mated sup­ply chain, which will be lean, ag­ile and have the flex­i­bil­ity to meet the client’s cur­rent busi­ness chal­lenges as well as help them stay ahead of fu­ture busi­ness dis­rup­tions.

In the last 18 months, Wipro has in­vested over $1 bn in ac­qui­si­tions and in­vested in in­no­va­tive busi­ness mod­els like BPaaS (Busi­ness Process as a Ser­vice), which in­te­grates across IT In­fra­struc­ture, Ap­pli­ca­tion Plat­forms and Busi­ness Op­er­a­tions, and gives its clients flex­i­bil­ity and value through con­sump­tion-based pric­ing. Wipro made a strate­gic ac­qui­si­tion of Ap­pirio, the leader in cloud ap­pli­ca­tions, to bol­ster its cloud ap­pli­ca­tion ser­vices, and it has led to a num­ber of new joint client en­gage­ments.

Like other com­pa­nies, Wipro too is go­ing ag­gres­sive on the dig­i­tal band­wagon. In a let­ter to stake­holder, the CEO of the com­pany stated: “Clients are mov­ing from ex­per­i­men­tal projects in dig­i­tal to large trans­for­ma­tional deals and Wipro is po­si­tioned very fa­vor­ably. In FY17, Dig­i­tal eco-sys­tem grew from 17.5% of rev­enues in Q1 to 22.1% in Q4.”

Clearly, FY 17 in many ways was a trans­for­ma­tional year for Wipro, which aligned its com­pe­ten­cies to the new nor­mal and built a solid foun­da­tion for dig­i­tal trans­for­ma­tion. In line with the new think­ing, the com­pany also went in for a logo change dur­ing May 2017 with the com­pany name sur­rounded by dots and con­nect­ing it. The com­pany said that this con­nect­ed­ness is the driv­ing force be­hind Wipro’s new brand logo and the com­pany’s Chair­man Azim Premji re­marked,” Our new brand iden­tity res­onates deeply with this fun­da­men­tal ap­proach to value cre­ation on mul­ti­ple di­men­sions, re­flected in the en­er­getic and or­ganic in­te­gra­tion of di­ver­sity in the iden­tity.”


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