Trans­form­ing Busi­ness And So­ci­ety The Dig­i­tal Way


SAN­JAY KHARB VP-En­gi­neer­ing, Ola Cabs

Ithink In­dia is mak­ing a steady progress in terms of be­com­ing a dig­i­tal so­ci­ety. Ini­tia­tives like Dig­i­tal In­dia, move to­wards cash­less and Smart Cities augur well to our dig­i­tal journey. So go­ing dig­i­tal is not an op­tion, but a log­i­cal evo­lu­tion to the next level of tech ma­tu­rity and also to be in sync with the mar­ket de­mands.

With half a bil­lion mo­bile con­sumers, In­dia’s mo­bile In­ter­net adop­tion has been phe­nom­e­nal. Add to this 65% of our pop­u­la­tion is be­low the age of 30 puts us in a very ad­van­ta­geous po­si­tion. The dig­i­tal ecosys­tem is be­ing cre­ated by the day.

If I have to look at my line of busi­ness- the trans-

por­ta­tion ver­ti­cal and OLA Cabs, dig­i­tal has been a game changer. We are born dig­i­tal com­pany and ap­proach is to of­fer ser­vices at the touch of a but­ton and at the same time a very ef­fi­cient and af­ford­able ser­vice that of­fers big cus­tomer ex­pe­ri­ence. We of­fer 2 mil­lion rides a day, and while dig­i­tal from tech stand­point en­ables our op­er­a­tions, but at a larger scheme of things, we prob­a­bly are one of the big­gest job cre­ators across In­dia, so dig­i­tal clearly has a so­cial im­pact as well.

NIPUN MEHRO­TRA Chif Dig­i­tal Of­fi­cer, IBM In­dia

Ithink dig­i­tal has a direct bear­ing on a com­pany’s bot­tom line. Why I am say­ing this is to drive home the point that dig­i­tal is a vi­tal busi­ness im­per­a­tive. Dig­i­tal drives busi­ness trans­for­ma­tion. If you look from an IBM Per­spec­tive, if I have to share some of our client suc­cess sto­ries, a valid proof point comes from a study we did with lead­ing CEOs of the world and a bulk of them have told us that dig­i­tal is di­rectly re­lated to higher prof­itabil­ity.

In our ex­pe­ri­ence, I can sum­marise 5 key as­pects that make dig­i­tal trans­for­ma­tion ini­tia­tive suc­cess­ful: 1. Start with a busi­ness model trans­for­ma­tion 2. Use de­sign think­ing 3. Tal­ent and cul­ture of the or­ga­ni­za­tion tuned to

dig­i­tal think­ing 4. Speed and agility 5. A strate­gic data-ori­ented think­ing

I think dig­i­tal trans­for­ma­tion is not a goal, its a foun­da­tion and one needs to com­bine dig­i­tal in­tel­li­gence that leads to AI driven cog­ni­tive or­ga­ni­za­tion.


Dig­i­tal­sure has a big ram­i­fi­ca­tion on so­ci­ety. No won­der we are hav­ing an ag­gres­sive con­ver­sa­tion about dig­i­tal adop­tion that is touch­ing the lives of the or­ga­ni­za­tions as well as in­di­vid­u­als. The trans­for­ma­tion part we are talk­ing about is due to the in­tel­li­gent use of data and its man­i­fes­ta­tion in many dif­fer­ent ways. And this data is giving bet­ter busi­ness out­comes for or­ga­ni­za­tions and this data is mak­ing our lives richer and sim­pler and ef­fi­cient if we look at from an in­di­vid­ual scheme of things.

SAN­JAY KAUL MD, Global Ser­vice Provider Group, Cisco In­dia

think dig­i­tal trans­for­ma­tion is a col­lec­tive con­ver­gence of many pow­ers seam­lessly con­verg­ing to make a grand play. The pow­ers are so­cial, data and things- the things con­nected and pro­vid­ing dig­i­tal ser­vices. And from a so­ci­ety stand­point, it’s just em­brac­ing this change and ex­tract­ing huge value out of it. We as a so­ci­ety are firmly en­trenched on the dig­i­tal path and I think dig­i­tal is the new nor­mal.

(L to R) San­jay Kharb, VP-Enng, Ola Cabs; Nipun Mehro­tra, CDO, IBM In­dia; Prof. Pankaj Jalote, Di­rec­tor, IIIT, Delhi and San­jay Kaul, MD, Global Ser­vice Provider Group, Cisco In­dia de­lib­er­ated on the cause and ef­fects of trans­form­ing so­ci­ety and...

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