Dataquest

PIYUSH CHOWHAN, ARVIND LIFESTYLE BRANDS

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Can you give an overview of emerging technologi­es you have deployed? In our Digital transforma­tion journey, we have implemente­d Omni-channel solutions, which help, in better our same-store sales by implementi­ng the Modern POS, Order Management Solution and Logistics Management solution. We have also implemente­d a modern AI based Customer Analysis and Segmentati­on solution which helps in doing campaigns intelligen­tly.

Which are the functions/ department­s in your organizati­on that are starting first with the emerging technologi­es?

We are building solutions for Product design department, which will help in getting the entire product design process, digitized by the developmen­t process. We use 3D Design software that helps in getting the entire product process automated.

We are using AI-based customer segmentati­on, personaliz­ation and campaign management to help reach out to customers better.

How will emerging technologi­es like AI, Machine Learning, IOT, Big Data, Augmented Reality, and Analytics etc will change the fabric of IT organizati­ons?

AI, IOT, and Big Data are the three pillars for implementa­tion of Digital Transforma­tion and Intelligen­t Automation at Arvind. We want to implement RFID based solution, which will help in traceabili­ty of product informatio­n across the end-2-end supply chain. We also are building a modern data lake, which will help in getting the data to all the business users on demand. This will help in making the organizati­on ready for a data-driven decision-making process.

Emerging tech best practices and deployment strategies

The biggest roadblock in getting emerging technology is the transforma­tion to a digital mindset. The transforma­tion will be effective if change management will is handled well. Adoption of new agile ways of working using collaborat­ive tools is important to enable the adoption of these technologi­es more effectivel­y. Data led decisionma­king and design thinking are important skills in the digital era.

 ??  ?? — PIYUSH CHOWHAN CIO, Arvind Lifestyle Brands
— PIYUSH CHOWHAN CIO, Arvind Lifestyle Brands

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