IT For Indian Textiles
IT apps are being used to promote Indian textiles in global markets. An overview of this process
With the advent of technology in the last two decades, each sector has flourished tremendously, and textile is no exception. The infusion of technology helped the industry to grow, employ many, and set new standards on the global platform. Being the second largest employment provider in the country, it allowed more than 35 million people. The sector has been an inspiration for several Hindi film industry flicks, showcasing how people have taken up the profession seriously.
IT for Every Sector
As per the India Brand Equity Foundation report, the contribution of the sector to the Indian economy was 2 percent and employed more than 45 million in the financial year of 2017-18 along with the 15 percent contribution in the export earnings for the same year. The Indian Textile industry is varied while the capital intensive sophisticated mills sector on one end while hand spun and hand woven textile on others. The industry can produce a massive variety of products that are suitable for catering to different market segments.
As mentioned above, technology has now become an integral component of every sector and helped each of them to set a milestone. As the consumers are now aware; and fabric manufacturers are stepping out of their comfort zone, taking the initiative to environmental accountability, the technology is taking off, offering tremendous advances. There are several latest IT inventions in the field of textiles in India which backed the Indian textile industry to grow. It is essential that the textile sector should make their way with the inclusion of modern advancements and technology adhering to the cleaner process for saving resources, energy and water.
New technologies and innovations not only enable new products and capabilities for value creation and competitive advantage but equally provides enormous opportunities for transforming legacy systems.
Revolution in Textiles
As per the introduction of Just in Time (JIT) technology by IBA Crafts, Just in Time technology promises to revolutionise the garment industry. The disruptive technology is the first of its kind in the world, the use of which dramatically reduces overhead costs & garments can be made within 48 hours catering to the need, requirement, and measures as the customer needs. With the introduction and inclusion of disruptive technology, i.e., JITGM (Just In Time Garments Manufacturing) which is also a copyrighted process with the Government of India, it is expected, this new technology will reduce the waste of resources especially water. Here, the customer will place the order via AR (Augmented Reality) Images which will offer customers multiple ranges of fabrics/colors/prints/embroideries and then garment would be produced within 48 hours after a customer placed the order.
Technical textiles are now a vast and growing market currently. Several nations are rebuilding their mills and building, hiring new staff to work on the latest advancements and innovations such as 3D printing, dying with air, along with shoes or smart fabrics with the attachment of small chips that are a great source of energy converters and conductors. Non-woven fabrics are hygienic and high for
AS THE CONSUMERS ARE NOW AWARE; AND FABRIC MANUFACTURERS ARE STEPPING OUT OF THEIR COMFORT ZONE, TAKING THE INITIATIVE TO ENVIRONMENTAL ACCOUNTABILITY, THE TECHNOLOGY IS TAKING OFF, OFFERING TREMENDOUS ADVANCES — Nitin Kapoor, Co-Founder, Indian Beautiful Art
the medical stream as well, an achievement in the textile sector. This is beneficial as the labors are less intensive and can quickly make the product for low prices. But training is crucial. A new machine has made it easy to pursue non-woven fabrics, which are non-yarn materials which are pressed together instead of woven. And new machinery’s ability to grasp intelligent human behavior is one can expect in the textile sector. Advanced algorithms are changing the manufacturing process and how industries collect information, perform skilled labor, and easily predict consumer behavior. In other circumstances, it also predicts the trending patterns, colors, silhouettes, styles and also provides customer feedback around the products and runway images. Such technologies need skilled labor that can quickly adapt the technology and make it worthwhile to infuse the similar. Yes, training will play an important role to understand the technical knowhow of the machinery.
Marketing Strategies
But what are the marketing strategies which will help in popularizing all the innovations in technologies within the textile industry? Well, there are several modes which will help in disseminating the details about every new technology. To begin with, the Digital Marketing tool is an umbrella term for all online marketing efforts. Valid promotion over Google search engine, social media, email and connecting websites with current and prospective customers is in trend now. Besides, IoT, Business Analytics and Big Data improve the demand and production forecasting, monitor and proactive management of the operational processes, predictive maintenance after analysing machine’s tiredness and failure indicators, claim and complaint management and many more to add.
Emerging as an excellent out-sourcing destination for big retailers in the US and EU markets, Indian manufacturers must enter the collaborative arrangements with foreign players. This will help to gain entry into international production, sourcing and marketing networks. It will not only provide access to the global markets but with scope to learn technical and marketing expertise from their foreign counterparts. Indian IT Channel partners, distributors, and franchisees need training in export marketing to use all the above technologies in the global market successfully. Being a developing nation, there is so much to inculcate in the sectors along with hiring competitive labor. As China is leading the global textile trade, India ranks second with 8 percent of the total. The contribution is nearly 4 percent of total textile exports while 3 percent of total apparel exports in the world. The number implies the effective utilization of distributors and franchisees to use innovations in the textile sector effectively.
The Indian textile industry is perceived as a favorable market and grabbed recognition. The current estimation is around US$ 150 billion and is expected to touch US$ 250 billion by the end of 2019. The future for the Indian textile industry looks bright, promising, buoyed by both healthy domestic consumption and the increase in export demand. The other factors, such as consumerism and disposable income on the rise, the retail sector is experiencing rapid growth in the past decade. The organized apparel sector is likely to grow at a Compound Annual Growth Rate (CAGR) of more than 13 percent over ten years.
The contribution of the Indian Government with several export promotion policies for the Indian textile sector is equal, which allowed the industry to flourish and promote itself on the global platform.