AI in Sports

Sports fans are no more just consumers of sports. They are now keen participants and want to virtually connect with the game. This is exactly the case of fantasy sports in India. All credit goes to the innovative application of AI in the sports technology sector through which fans can not only watch their favourite game but also participate in it, build teams, bid, analyse and do much more. This trend has made sports fans a major consumer of data and its analysis. 26 www.dqindia.com

Hence this relationship is increasing being acknowledged and monetised by various companies.

James McQuivey, author of the book Digital Disruption, said: “Sports is a massive business that is barely beginning to experience digital transformation. The years ahead will be full of many opportunities to change the way sports are ‘delivered’ as an experience in the stadium, near the stadium, or at home, not to mention outside of actual game time. All of those innovations are digital.”