Businesses Need to Embrace Digitisation on Scale

During the web conference on accelerating business growth, opening the discussion, Bajwa said: “I will start by giving my lessons and learnings. A lot has been spoken and written about Covid-19. We have never seen anything of such scale, expanse and longevity, ever. How do we respond to this? How do we recover? How do we adjust to the new normal? How do we build on the new normal?

“The old ways of working may not hold good anymore. All of our assumptions around the last two months have been demolished. There will be huge pressure on all of the CEOs to drive their businesses and growth. We will all need to find new ways to survive and grow. When such events have happened in the past, we did go into a zone of uncertainty for a little while, and got back.

“The customer patterns emerging are of essential services, like groceries, hospitals, telecom networks etc. 22 www.dqindia.com

These folks need agile solutions that can rapidly scale up, and down, for delivering their services.

Pradeep Gupta, CMD, Cybermedia, spoke about the business strategy. He asked what could be the new emerging business model?

Bajwa replied that there will be huge transition right now. This also offers us an opportunity to completely change the way that we embrace technology. Technology adoption has been fairly tier-based, for now.

There is a need to remove the elitism from all of this. Just transforming, every capital dollar will be very useful. There is need to focus more on the consumer expense. Re-aligning your organization’s structure is also very important. People need to be super strong and be aligned with the new ways of working. The use of technology will surely go up.