Deccan Chronicle

BEAMING ALIVE THE DEAD

3D HOLOGRAPHI­C PROJECTION MAKES IT POSSIBLE TO BRING THE DEAD ‘BACK’, SEE A SUPERSTAR PERFORM IN YOUR LIVING ROOM OR GET A DRESSING DOWN FROM YOUR BOSS IN YOUR CABIN THOUGH HE MIGHT BE HUNDREDS OF MILES AWAY

- ● SYED AKBAR and GAYATRI REDDY

Thanks to the advent of holographi­c projection in the country, life is set to become very interestin­g. From seeing legends like Elvis Presely, Michael Jackson and Marilyn Monroe coming back from the dead to entertain us in live concerts to late Chief Minister Y.S. Rajasekhar Reddy returning to campaign for his son Jagan Mohan Reddy’s YSR Congress, the possibilit­ies are endless. Company CEOs, expert doctors, senior defence authoritie­s, eminent educationi­sts and even spiritual personalit­ies can address their officials, clients, students and followers across the globe simultaneo­usly, being “present” everywhere.

Though it has been around for some time now, holographi­c projection was always prohibitiv­e cost-wise and accessible only to the likes of pop stars like Madonna and the band Black Eyed Peas.

Now, however, the technology is within the reach of even small corporate offices. Though no one wants to talk money at this stage, sources say prices start from Rs 20 lakh unlike abroad where it’s Rs 2 crore and above.

Two Hyderabadi­s, businessma­n-industrial­ist Raj Kasu and film director Mani Shankar, have tied up with the world’s only creator of life-size holograms and created a technology-base in the city.

“We love movies, gadgets and all kinds of mind blowing stuff. We thought this was the coolest idea of the decade, so we created a holding company called KasuMani and an administra­tive corporatio­n called Nchant, and got the exclusive license for India and eight countries,” says Mani.

“The emotion is pure wow. It is Star Wars technology finding its way into our daily lives,” he adds. “You walk into a store and find a walking, talking avatar of a superstar trying on suits, and even advising which one looks best on you! Or imagine yourself appearing simultaneo­usly in 10 places at one time and conversing with people in all the places.”

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