Consumer spend to hit `25,000cr

Indian consumers could splurge up to `25,000 crore and more as against over `20,000 crore spent in festive season last year — a 25 per cent growth.

The record-breaking sales and revenues expected for e-commerce giants has been attributed to the fact that most people had deferred their purchasing plans during the fortnight of pitru paksha and are now ready to loosen purse strings according to an Assocham survey-cum-analysis has noted.

“Most of the e-tailers have already jumped on the bandwagon for running promotional offers like deep discounts, exclusive merchandise, cash-back schemes, and other such deals to cash in on festive season frenzy and have set off marketing campaigns to rake in maximum profits,” said Mr D.S. Rawat, secretary general of Assocham while releasing the findings of the chamber’s survey-cum-analysis.

Consumer today are pampered by the introduction of premium services like free shipping, extended return period and others together with rise of high-speed internet usage through smartphones.

These enable online shopping and help the etailers to register profits after a dull first half of this year. This is expected to be the busiest festive season for e-commerce companies which begins on October 1 with Navratri followed by Diwali.

About 60 per cent of the total of 2,500 working professionals between the ages of 25-40 years said they are ready with their shopping lists and would prefer online shopping over standing long hours in store aisles, while most of the remaining opted for shopping at physical brick and mortar outlets said Mr Rawat.

THESE ENABLES online shopping and help the e-tailers to register profits after a dull first half of this year

MOST YOUTH prefer e-tailers over stores