Deccan Chronicle

FIND ME HERE!

MapmyIndia launches a nationwide digital address system, to help you navigate to an exact doorstep

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Guiding people to our home is often a challenge. The Indian PIN code is not of much help — it covers too wide an area, unlike in smaller countries like Singapore, where the zip code alone can bring a taxi to your doorstep. But wait, we are getting there!

Indian digital cartograph­y leader MapmyIndia last week launched eLoc, India’s first nationwide digital address system, which is like an Aadhaar number for your address.

MapmyIndia eLoc of any place is a short 6 character code identifyin­g building, flat, office, business, city, village, locality, road or a combinatio­n of these. eLoc will help Indian travelers and commuters search, share and navigate to destinatio­ns’ exact doorstep far more easily and quickly. It will also reduce time, money and fuel wastage and expenses for businesses in the ecommerce, transporta­tion, logistics and field operations domains.

How can you create your own unique eLoc address? Visit the site

http:// www. mapmyindia. com/ eloc/ and enter your office or residence address. You will be guided to pinpoint your location on a map and add address and landmark details. Your input will allocate a provisiona­l eLoc code and after confirmati­on by MapmyIndia, a permanent eLoc code is given. I tried it — and now the apartment where I live is on MapmyIndia with its unique code. You can use it on any MapmyIndia product to let people find you easily.

Rohan Verma, CTO, MapmyIndia says the company has invested `200 crore in this venture and helped create `2 crore eLoc codes for free, as a public service. Flipkart, Avis, Airtel and OLX among others have embedded eLoc into their logistics. As it becomes more ubiquitous, and crowd-sourced, as more map services embed eLoc, we can stake a spot and reduce our address to six characters!

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