KEERAVANI RANTS ONLINE

Music composer criticised the Telugu film industry

“The day has come... BB2 is getting ready release. (sic),” read music composer Keeravani’s tweet on Sunday. Not many knew at that instance that it was just the start to a tweeting marathon which would go on for a couple of minutes. The director recapped his journey in the industry, and also ranted about the situation now! The National Award-winning composer, who announced his desire to retire two years ago, has clarified that he will go on. “And my journey continues. On my own terms. Good news to who ever wished for it and my heart felt gratitude for their love and support (sic),” he wrote.

But before reaching that decision, he did have a lot to say. “If at all I continue composing music, there won’t be any boss for my tunes. Not even the director. If at all I continue, I will have to be my own boss which will increase my responsibility. I don’t think any director will like the idea of not having the music composer as his subordinate. The chances of me continuing are less and less as there are more and more brainless directors in Tollywood. (sic),” read the final few tweets, before he promised to update his decision by the end of the day.

Then came the rant. “When I announced my retirement 2 years ago, I received mixed response from all the corners. 99% of them wanted me not to retire including my family members, friends and fans. Only a few felt happy – all of them from social media with anonymous IDs. Anantha Sriram was the only one who had the courage to support my retirement – on my face. Thaman is eagerly waiting for the moment. He enquired my assistant Jeevan more than once about it. (He) is my fan too. But he wants Jeevan's availability because he is a very good programmer. (sic),” he said reflecting on the consequences of his retirement.

The composer ranted about the present scenario in the industry, before deciding to stay put