EGG PIC PIPS KYLIE AS MOST LIKED ON INSTA

Anything is possible. If an egg can get 26 million likes, then definitely yes. Thanks to internet culture. It’s crazy. Isn’t it?

A photo of a plain egg took Facebook-owned Instagram by storm just over a weekend. the most-liked photo on Instagram.

Looks like Instagram has found something it likes more than a Kardashian-Jenner family bab.

The photo as of Monday has more than

26 million likes. That has seen it surpass a February 18 photo from Kylie Jenner — the sister of Kim Kardashian and a reality TV star in her own right — which announced the birth of her baby with rapper Travis Scott and has 18.2 million likes.

Unlike Jenner, who has

21 million Instagram followers, the egg account — “world_record_egg” — is a newcomer that seems to have been created in early January.

Nothing is known of its ownership, although it now has 2.7 million followers which could — and I can’t believe I’m writing this… — make it an influencer account.

While much can be said about Jenner’s rise to fame, she’s a pretty successful entrepreneur. Her two-year-old ‘Kylie Cosmetics’ brand is estimated to gross over $600 million in annual revenue. While it is funny that a photo of an egg can take the record on Instagram there might be more to it.

Jenner’s company trades on her brand, the egg could be a rejection or protest of today’s reality TV culture… which is best embodied by the Kardashians and, in particular, Kylie Jenner Or may be it’s just a joke that blew up.