NETFLIX IS RAISING PRICES ACROSS ALL OF ITS TIERS

Mumbai, Jan. 20: Netflix is raising prices across all of its streaming plans between 13 to

18 per cent, marking its largest price hike to date.

CNBC reports that the lowest $8 tier will now cost $9 while the

$11 and $14 plans will increase to $13 and $16, respectively.

New subscribers will be subject to the higher prices immediately while current Netflix members will see the new pricing roll out over the next three months.

Netflix most recently increased the prices of its two higher tier plans back in 2017. “We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience,” Netflix said.

The streaming giant has been putting billions of dollars towards its content, and its originals include popular titles like Orange is the New Black, House of Cards and Stranger Things.

And Netflix has emphasised how important original programming is to its competitive standing. Last October, the company said it would raise another $2 billion in debt to fund “general corporate purposes, which may include content acquisitions, production and development, capital expenditures, investments, working capital and potential acquisitions and strategic transactions.” — Agencies