TRS grabs top seat in so­cial me­dia spot­light

■ While TRS is ac­tive on so­cial me­dia, Congress is out of ac­tion since Dec 7 polls

Deccan Chronicle - - Politics - NAVEENA GHANATE | DC

Ahead of the Lok Sabha elec­tions, while BJP and Congress so­cial me­dia teams are wag­ing bat­tles on so­cial me­dia, the war in Te­lan­gana state has be­come one-sided.

While the TRS is ac­tively pro­mot­ing wel­fare schemes and ini­tia­tives taken up by govern­ment, the Face­book page of the Te­lan­gana Congress has no ac­tive con­tent since the state elec­tions on De­cem­ber 7.

Even the Twit­ter han­dle of the TPCC has been re­post­ing con­tent from the par­ent unit and not gen­er­at­ing any new con­tent. A mem­ber of the TRS so­cial me­dia team said, “Based on the kind of con­tent be­ing posted by INC Te­lan­gana, it will not be in­ten­sive for the Lok Sabha elec­tions as it was for the as­sem­bly polls. The Congress has left the field open for us.”

While the TRS so­cial me­dia team is in­tact with lit­tle at­tri­tion, the Congress’ so­cial me­dia page is ev­i­dently life­less.

THE TRS so­cial me­dia team is in­tact with lit­tle at­tri­tion, the Congress’ so­cial me­dia page is ev­i­dently life­less.

ON THE na­tional level, The BJP and the Congress are trolling each other through memes. Both have made their own rip-offs of the Azadi song from the movie Gully Boy.

Both par­ties had hired cam­paign co­or­di­na­tors dur­ing the As­sem­bly elec­tion cam­paign but have re­port­edly dis­missed them since.

This is not the case with

na­tional pol­i­tics where so­cial me­dia, in­clud­ing Face­book, Twit­ter, What­sApp, In­sta­gram and Youtube, are be­ing flooded with con­tent in the form of im­ages, videos and texts as part of the elec­toral fight.

The BJP and the Congress are trolling each other by cre­at­ing the most in­no­va­tive memes and par­ody. This went to the ex­tent that the BJP and the Congress have made their own rio-offs of the Azadi song from the up­com­ing movie Gully Boy.

Keep­ing in view the de­mo­graphic div­i­dend, the IT cells of the par­ties have well drafted tac­tics to spread their mes­sages and counter their op­po­nents on so­cial me­dia. This is cer­tainly not the case at the state level

The TRS is go­ing about with a three-pronged strat­egy when it comes to posts which fo­cus on pro­mot­ing the state as a role model, can­vass­ing suc­cess sto­ries apart from sto­ries from Hy­der­abad.

#Trail blazer Te lang ana, #Tri­umph ant Te lang ana and# Hap­pen­ing Hy­der­abad are the three ma­jor hash­tags un­der which con­tent is pushed on so­cial me­dia.

TRS work­ing pres­i­dent K.T. Rama Rao has been us­ing these hash tags.

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