Philips to en­ter oral care mar­ket

Deccan Chronicle - - Financial - ARCHAK SEN­GUPTA

Con­sumer goods ma­jor Philips In­dia is set to ex­pand its oral health­care port­fo­lio in the coun­try, a top com­pany of­fi­cial said.

Speak­ing to this cor­re­spon­dent, ADA Rat­nam, pres­i­dent-per­sonal health, Philips In­dia Sub­con­ti­nent, said, “We are look­ing at ex­pand­ing in oral health­care seg­ment in In­dia. It is a big busi­ness for us glob­ally. We would like to in­tro­duce prod­ucts in the coun­try with a strong fo­cus on In­dian con­sumer needs.”

Rat­nam didn’t spell out the spe­cific prod­ucts to be launched here. Glob­ally, Philips’ oral health­care port­fo­lio falls un­der five cat­e­gories: power tooth­brushes; brush heads; in­ter­den­tal clean­ing; oral hy­giene; and whiten­ing.

While the global oral care mar­ket, val­ued at $40.63 bil­lion in 2016, is es­ti­mated to reach $63.48 bil­lion by 2023, aware­ness about oral hy­giene in In­dia re­mains low, say ex­perts. Philips In­dia, known for its groom­ing prod­ucts, recorded 15 per cent CAGR in the last seven years in the beauty seg­ment. “This year the per­sonal health di­vi­sion grew by about 12-15 per cent by strength­en­ing its pres­ence in new cat­e­gories be­sides launch­ing new prod­ucts. In­dia is among the top ten mar­kets for the per­sonal health busi­ness of Philips glob­ally,” said Mr Rat­nam.

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