Honda brings premium bike CB300R at `2.41 L

Deccan Chronicle - - Financial - MICHAEL GONSALVES

Ja­panese two-wheeler gi­ant Honda Mo­tor­cy­cles is ex­pand­ing its of­fer­ing in the rapidly grow­ing mid­dle weight premium bike seg­ment by in­tro­duc­ing much awaited CB300R mo­tor­cy­cle.

Priced at `2.41 lakh at pan-In­dia show­room, the

CB300R bike is its sec­ond Neo Sports Café of­fer­ing in In­dia.

The Neo Sports Café fam­ily is Honda’s ul­tra­mod­ern min­i­mal­is­tic take on the time­less road­ster de­sign. CB300R is in­spired from its pow­er­ful sib­ling

CB1000R Neo Sports Café which was orig­i­nally show­cased at the Tokyo Mo­tor

Show 2017.

De­vel­oped as the ul­ti­mate sports road­ster to ‘trans­form mere travel into a play­ful ride’,

CB300R is pure fun to ride and an ab­so­lute joy to own.

The mid­dleweight aug­ment be­tween 300 and 600 cc en­gine has dom­i­nated mar­ket leader Royal En­field and the mar­ket size is pegged around 2

lakh units an­nu­ally. “The all new Neo Sports Café in­spired

CB300R is a break­through mod­ern take on the clas­sic road­ster de­sign,” Yad­vin­der Singh Gu­le­ria, se­nior vice pres­i­dent, sales and mar­ket­ing at Honda Mo­tor­cy­cle and Scooter In­dia, said. With strate­gic pric­ing

`2.41 lakh, Honda has

put the spot­light on the grow­ing mid­dleweight cat­e­gory and mo­tor en­thu­si­asts across In­dia have re­sponded, he claimed.

“In just 25 days since start of book­ings, CB300R is al­ready booked for over 3 months based on our cur­rent pro­duc­tion plan. In­tro­duc­tion of CB300R will de­but the new premium Sil­ver Wing-mark in In­dia,” Gu­le­ria said. Sil­ver Wing is its global strat­egy to in­tro­duce mid­dleweight bikes to the cus­tomers.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.