FB LIKELY TO FOCUS MORE ON E-COMMERCE

In hopes to retain its user base, Facebook is looking at newer ways to move ahead. One such method, which has been evident in 2019, is its focus on e-commerce.

According to a report on Bloomberg, the firm acquired GrokStyle, a shopping startup that uses AI to help you buy furniture and other items for the home.

The move is the latest sign that the social network giant is looking to push deeper into e-commerce in 2019.

Facebook spokesperson Vanessa Chan confirmed the acquisition saying, “We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our AI capabilities.”

GrokStyle, which was founded in 2016 according to CrunchBase, startup specializing in visual search. The company is known for technology that allows shoppers to search for furniture and other items by taking photos.

Last year, the company partnered with Ikea on its augmented reality furniture app.