Ever suspect the Facebook app is listening to you? What we now know it is even creepier.
● The social network made a long-delayed “OffFacebook Activity” tracker available to its 2 billion members. It shows Facebook and sister apps Instagram and Messenger don’t need a microphone to target you with those eerily specific ads and posts — they’re all up in your business countless other ways. ● You can see how Facebook is stalking you, too. The “Off-Facebook Activity” tracker will show you 180 days’ worth of the data Facebook collects about you from the many organizations and advertisers in cahoots with it.
● This page, buried behind lots of settings menus (https://www.facebook.com/off_facebook_activity/), is the product of a promise CEO Mark Zuckerberg made during the height of the 2018 Cambridge Analytica scandal to provide ways we can “clear the history” in our accounts. ● Unlike Web browser’s clear history button, this tool doesn’t let you reset your entire relationship with Facebook
● Rivals don’t offer anything comparable to the “Off-Facebook Activity” page.
● How does Facebook get this info? The social network provides partners tracking software they embed in apps, websites, loyalty cards and other systems. According to research by the Electronic Frontier Foundation, Facebook has so-called tracker pixels or cookie-sharing code on about 30% of the top 10,000 websites.
● Facebook’s surveillance is hard to avoid. It doesn’t require you to click “like” or use a “login with Facebook” button. You don’t necessarily have to be logged in to the Facebook app or website on your phone — companies can report other identifying information to Facebook, which will marry up the activity to your account after the fact.
● About 81% “of the public say that the potential risks they face outweigh the benefits,” according to Pew.