MEAT OF THE MATTER

SOCIAL MEDIA is full of false rumours and retail traders have seen the price of poultry tumbling. CHICKEN WHICH was close to `200 has now dropped to `45 in the wholesale market and `60 in retail outlets. BEFORE THE false news spread on social media, nor- mal retail sales were around

700 to 800 kg of chicken per day, and on Sundays close to

1,500 kg.

MUTTON SALES have gone up. Goat and sheep meat is in high demand because of the chicken scare.