Deccan Chronicle

ICICI Securities may make WFH permanent

- NUPUR ACHARYA

ICICI Securities Ltd, India's largest listed brokerage, is looking at jobs that could be completely moved to a work-fromhome model as the coronaviru­s pandemic forces businesses to re-imagine workplaces.

"We have just about 20 per cent of people coming to the office now, so it is possible," Vijay Chandok, the firm's chief executive officer, said in a phone interview. "We are thinking very seriously of examining the types of roles and jobs that can become longterm work-from-home."

Other financial companies around the world have started to look at longer-term telecommut­ing solutions. JPMorgan Chase & Co could see a portion of its staff work from home on a rotational basis more permanentl­y. The Investment

Manage-ment Associatio­n of Singapore recently said it expects flexible work arrangemen­ts to become more commonplac­e.

India's strict stay-athome curbs have posed a number of hurdles for brokerages. Those with mostly an offline presence have struggled to service customers, while restrictio­ns on movement of people have made it difficult for companies to verify client informatio­n.

ICICI Securities has been able to expand in this difficult environmen­t, adding over 100,000 new clients in JanuaryMar­ch

to boost its total operationa­l accounts to

4.8 million. It posted a 28 per cent jump in net income to Rs 150 crore for the same period, despite it being the worst quarter ever for the Sensex.

"New client acquisitio­n isn't lumped up in any month, but we did see a rise in number of active clients," Chandok said. "A steep correction in such a short period of time provided many with an opportunit­y to enter the market at multi-year low prices."

The broker's volumes surged during the volatile first quarter of

2020, to a peak of over 3.2 million trades per day compared with its previous peak of 2 million. The market has rewarded ICICI Securi-ties' performanc­e, with its shares up 64 per cent from their March 24 low, compared with a 17 per cent rise in the BSE MidCap Index.

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