The future is trashion

POCKET-FRIENDLY SUSTAINABILITY

The biggest designing challenge is to make a product “lust-worthy”, says Pallavi. “This is a combination of how the product makes you feel and what you have to shell out to own it. While trashion comes with the benefit of making the consumer feel like he/she is contributing positively, it also needs to be affordable and practical.”

Like high fashion, trashion has its own trends. Kunal, who has been in the industry for 13 years and has a consistent celebrity following, feels recyclable clothes and accessories are already mainstream! “Streetwear has really gained major momentum in the past few years and that in turn has created an interest in vintage/preloved clothing! I think young India is an audience that is looking to purchase versatile separates that they can reuse and repurpose to create looks that help them emote their moods,” says Kunal.

“Garments that are made from discarded clothing is very relevant now, mostly because they incorporate core principals of sustainability and elongate the life-span of clothing. Fabric waste has immense potential if utilized properly and can open up a whole new realm of garment production,” says designer Disha Pai of sustainable fashion house Phirki. “As sustainability becomes more accessible to people, we'll slowly see a shift into it becoming more of a focal point in the mainstream market,” she adds.

“Unfortunately, right now, being sustainable isn't fully accessible to the general public,” says Disha.

“Unfortunately,

right now, being sustainable isn’t fully accessible to the general

public.

Sustainable packaging and

green development as a whole have a running problem of being more a more expensive proposition. Hopefully, as the scales shift, and the demand for ethical production increases, the costto-supply imbalance will also

decrease.”

— DISHA PAI, designer, Phirki

“The textiles we wear are made

from precious natural resources

which makes a massive environmental impact.

The majority of our clothes are made of plastic-based materials,

which shed microfibres into waterways and endanger human

health and the ecosystems.”

— JAYATI GOENKA, designer