Deccan Chronicle

Harpic drives RB’s India sales

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New Delhi, Feb. 24: British FMCG major RB Plc on Wednesday said the large contributi­on from markets like India, where consumptio­n of its hygiene products such as toilet cleaner Harpic soared in the Covidimpac­ted 2020, helped it to grow 11.8 per cent to 13.99 billion pounds in the year.

The company witnessed a volume growth of 9.6 per cent in 2020, led by the strong performanc­e of its disinfecta­nt brands driving market penetratio­n and share, said RB, which owns brands like Dettol, Lysol, Durex, Strepsils and Vanish.

"All geographic regions have grown, with the largest contributo­rs to growth including the US, India and China," said RB (Reckitt Benckiser) in an earning statement.

Its leading disinfecta­nt brands have seen exceptiona­lly strong levels of penetratio­n and brands as Dettol and Lysol are used in over 300 million households globally.

"In India alone, Harpic is now used in over 100 million homes, up by nearly

30 million compared to

2019, as a result of purpose-led marketing campaigns centred around behaviour change," the company said.

Lysol is now estimated to be present in over half of all US homes, while in Canada, its penetratio­n is up over 1200 basis points over the past year.

"Mortein and Harpic also delivered growth in all their major geographie­s, with Harpic particular­ly strong in India," it said.

In 2020, RB's net revenue for the hygiene segment was up 19.5 per cent at 5.81 billion pounds.

Its popular brands as Dettol and sexual wellbeing brand Durex helped RB to get its net revenue from the health segment to go up by 12.1 per cent to 4.89 billion British pounds in 2020 on a like for like basis.

"Consumer demand for disinfecta­nts drove strong demand for Dettol throughout 2020, with the brand growing over 50 per cent,” it said.

Surat, Feb. 24: Baroda continued their winning streak in the Vijay Hazare Trophy after beating Hyderabad by 110 runs in their Elite Group ‘A’ match here on Wednesday, courtesy Kedar Devdhar’s hundred and impressive show by the bowlers.

This is Baroda’s third win on the trot after they had defeated Goa and Tripura.

Put into bat at the Lalbhai Contractor Stadium, Baroda rode on Devdhar’s stroke-filled 131 to post a competitiv­e 316/7 on the board, and then bundled out the opposition for

206, with Babashafi Pathan

(3/37) doing the bulk of the damage.

Devdhar was back among the runs as he tore apart the Hyderabad attack with his 139-ball innings, hammering 14 boundaries and two maximums. He and Smit Patel (35) added 79 runs for the first wicket. But Patel perished after being caught by B. Sandeep off right-arm medium pacer Ajay Dev Goud

(2/68).

Hyderabad could not capitalise on a 75-run strong start given by openers Tanmay Agarwal (34) and Tilak Varma (47) and suffered a middle-order collapse. Both the openers perished in quick succession as Hyderabad slipped to 83/2.

Baroda rattled Hyderabad by striking twice, first Ninad Rathwa ran out Himalay Agarwal

(17) and Babashafi Pathan then sent back Mickil Jaiswal (5). B. Sandeep (18) and T. Ravi Teja (19) weren’t able to convert their starts as Hyderabad found themselves reeling at 143/6. Hyderabad were eventually bundled out for

202.

BRIEF SCORES Baroda 316/7 in 50 overs (Kedar Devdhar 131, Krunal Pandya 55, Ajay Dev Goud

2/68, C. V. Milind 2/74) bt Hyderabad 206 in 42.2 overs (Tilak Varma 47, Tanmay Agarwal 34, Babashafi Pathan

3/37, Lukman Meriwala 2/39). Andhra 175 in 48.1 overs (Nitish Kumar Reddy 30, Siddarth Kaul 4/27, Barinder Sran 3/29) lost to Punjab 176 for 3 in 36 overs (Mandeep Singh 64 n.o, Abhishek Sharma 32, Prabhsimra­n Singh 32).

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