SFA JOINS KHELO INDIA TO EMPOWER TALENTS

Hyderabad, Jan. 30: Sports For All (SFA), India’s largest multisport tech driven competition organisers, is all set to bolster Khelo India Youth Games (KIYG) mission by reviving the sports culture at the grass-root level as it joins the sporting revolution as a powered by sponsor for the next five years.

The upcoming fifth edition of the Khelo India Youth Games will be held in Madhya Pradesh from January 31 to February 11.

With a focus on developing youth sports in the country, bolstering India’s dream of winning more Olympic medals SFA will invest `12.5 crore over the next five years through the strategic partnership.

“With the belief that potential can only be translated into performance if sport finds support at the grassroots level itself, we launched SFA Championships in 2015. Having overseen immense success through our innovative technology-based approach over the years across numerous multi-sport grassroots championships, SFA is delighted to come on board as the Powered by Sponsor for Khelo India and reinforce country’s sporting canvas as a pipeline and nurturer of the KIYG mission — reviving the sports culture in India at the grassroot level,” said Rishikesh Joshi, Founder of SFA.

Khelo India is a monumental programme introduced by the government to build a strong framework for all sports played at the grassroots in India and establish the country as a sporting power. To accomplish the mission, the program has been divided into 12 different verticals which include developing state level Khelo India centres, talent identification and development, sports for women, promotion of sports amongst people with disabilities and much more.

SFA, a fully integrated digital plus on-ground multi-sport platform which is the official partner of the Indian Olympic Association — Tokyo Olympics 2020, Commonwealth Games 2022 & Asian Games 2022, builds technology to enable high precision for executing large-scale, multisport competitions to identify and nurture talent across sports at the grassroots level in India.