Deccan Chronicle

E-commerce to offer 7 lakh gig jobs in festive season

- SANGEETHA G. CHENNAI, AUGUST 1 and

This year's festive hiring is anticipate­d to witness a remarkable 25 per cent increase to almost 7 lakh in gig jobs.

Indian e-commerce companies are gearing up to fulfil consumer demands during the annual shopping frenzy. This surge in shopping activity is projected to generate almost 7,00,000 gig jobs in the second half of 2023, estimates Teamlease Services. This year's festive hiring is anticipate­d to witness a remarkable 25 per cent increase in gig jobs compared to the same period last year, reflecting the sector's optimistic outlook and aspiration­s to boost positive sentiments.

July has opened up the market with shopping festivals by various e-commerce players, the sector currently has around 2,00,000 open positions for temp workers primarily in the last mile delivery space and warehouse operations jobs.

The demand for gig workers during the festive season has been consistent­ly rising in cities like Delhi,mumbai, Chennai, Bengaluru, Hyderabad,

Pune, Coimbatore Vadodara.

There is a predominan­t need for roles such as warehouse operations, last-mile delivery personnel and call centre operators, however, the proportion of demand is higher in the tier-2 and tier-3 cities against tier-1 cities compared to last year. This is primarily owing to the recovery in rural demand expected on the back of easing inflationa­ry pressures.

Despite the challenges posed by macro-economic situations, the surge in employment opportunit­ies presents a positive outlook for gig workers. Businesses are actively recruiting temporary workers to ensure best customer experience.

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