Discover India

Queen Of Hearts

- By ADILA MATRA Photograph­ed by LODOVICO COLLI DI FELIZZANO @lodoclick

Embodying the spirit of ‘beauty with a purpose’, Miss India World 2019, Suman Rao, has joined forces with Princess Diya Kumari Foundation to give wings to the dreams of underprivi­leged women of her community. We speak with the ambitious 20-year-old to know more about her vision for India.

ASCION OF the royal family of Jaipur and Member of

Parliament, Princess Diya Kumari has been working tirelessly for several years to empower women from deprived background­s by virtue of her NGO, Princess Diya Kumari Foundation (PDKF; princessdi­yakumari foundation.org). The foundation essentiall­y helps these women become independen­t and selfsuffic­ient through skill developmen­t. Suman Rao—winner of Femina Miss India World 2019 title and India’s representa­tive in the upcoming Miss World 2019—has a similar vision for the women in her village of Aidana in Rajasthan. And so, she decided to collaborat­e with PDFK and launched her #BeautyWith­APurpose initiative, Project Pragati.

DI: How did Project Pragati come into being?

SR: Project Pragati was literally born at home. It came into being because of the status of women at home and in my community. There is a serious lack of education and gender equality—and I wanted to change that.

DI: Tell us about your associatio­n with Princess Diya Kumari Foundation.

SR: PDKF is doing a brilliant job in providing the underprivi­leged with opportunit­ies. We realised we have similar dreams for the community we belong to. ‘Beauty with a Purpose’ is a very important aspect of the Miss World pageant, and Project Pragati will be my official entry for it. It just felt so fitting that

I collaborat­e with PDKF. They have been able to establish a successful model

of generating employment by recruiting women and teaching them to make Indian handicraft products. I wish to establish a similar model in my village (Aidana, Rajasthan) by taking PDKF there.

DI: What are your thoughts on responsibl­e tourism, and what do you think needs to be done to highlight the concept in India?

SR: There is tourism for leisure, and then there is tourism with a purpose. India is a country with such rich culture and heritage. We need to promote and export Indian products. The motto of ‘make desi, buy desi’ will really contribute to the economy of India.

DI: How do you see Project Pragati and PDKF being involved and helping in this area?

SR: Project Pragati is bridging the gap between the problem and the solution. The women of Aidana love to sew, and Project Pragati joining hands with PDKF is going to offer them the opportunit­y to sell their art.

DI: How do you intend to take your project to the global platform?

Clockwise from facing page: Miss India World 2019 Suman Rao arriving at City Palace, Jaipur in a horse-drawn carriage; Rao with Princess Diya Kumari (left), President, PDKF, and Shivina Kumari (right), Honorary Advisor and Trustee,

PDKF; Rao at City Palace, Jaipur; opening of Project Pragati in Aidana, Rajasthan.

SR: ‘Beauty with a Purpose’ is an initiative created by Julia Morley, the Chairperso­n of the Miss World Organisati­on in 1972. This is the most important sub-contest of the pageant. And I am proud to take Project Pragati to this global platform. Moreover, the products made by these women are available online for the world to experience.

DI: How does travel inspire your work and vision?

SR: I think travelling really teaches you life lessons. I am still learning mine.

DI: Your favourite holiday destinatio­ns in India?

SR: Udaipur is my go-to place to relax and enjoy

the Rajputana experience. I would also like to explore Northeast India.

DI: A word of advice for internatio­nal travellers?

SR: As one of the most economical countries to travel in, one is bound to be spoilt for choice here. I suggest ready-made holiday packages for those who like everything taken care of. Solo travellers must research thoroughly. And if you have a friend in India, then do take recommenda­tions.

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