The First Leg
Offering a hands-on retail experience to its loyal customer base in Mumbai, Just Herbs launches its first store in the city.
THE CELEBRATED Ayurvedic brand, Just Herbs has been treating its customers to organic, madein-India, and cruelty-free beauty products ever since 2013. After making its mark in the virtual shopping world and opening exclusive brand outlets and point-of-sale counters across North India, the brand has finally launched its first store in the financial capital of India.
The store sports the signature modern and minimalist style of iconic Swiss-French Architect Le Corbusier. The new store is located on the upmarket Juhu Tara Road, much to the delight of the the brand’s loyal customer base in Mumbai. The store has been built with biodegradable and recyclable materials. The use of straight-line minimalism fused with the elegance of hand-blown glass and wood is reminiscent of the signature style of Corbusier, who designed the planned city of Chandigarh.
The direct-to-consumer brand had become India’s first beauty company to crowdsource product development using social media.
“Our intention with the store interiors was to create an oasis of serenity, elegance and simplicity—values that we hold close to our heart as a brand. The monolithic seamless effect using stone and glass interiors instead of plastic and acrylic fittings also reflect our commitment towards sustainability,” said Megha Sabhlok, brand director and co-founder, Just Herbs. justherbs.in