Aug­mented Re­al­ity In Real Es­tate

Aug­mented Re­al­ity (AR) has been suc­cess­fully driv­ing the sales of many real es­tate busi­nesses and is rapidly be­com­ing a pow­er­ful busi­ness tool.

Distinguished Magazine - - CONTENTS - NAMRATA GULATI SAPRA

Real es­tate busi­nesses have in­cor­po­rated the technology of Aug­mented Re­al­ity and Vir­tual Re­al­ity to aid growth in an un­prece­dented way. The avant-garde technology has been suc­cess­fully driv­ing the sales of many real es­tate busi­nesses around the globe and is rapidly be­com­ing a pow­er­ful busi­ness tool.


Aug­mented Re­al­ity of­fers 3-di­men­sional en­vi­ron­ments that rep­re­sent the data, for the user to ex­plore or in­ter­act with the data. When busi­nesses in­cor­po­rate this technology, cus­tomers can get an in­ter­ac­tive 3-D ex­pe­ri­ence of the prod­ucts and ser­vices with the help of their smart mo­bile de­vices. Aug­mented Re­al­ity is a boon to the con­struc­tion and real es­tate busi­ness as the cus­tomers can ex­pe­ri­ence a vis­ual rep­re­sen­ta­tion of the property in 3-D ef­fect for in-depth in­for­ma­tion about the same. When used well, AR can drive sales through the roof for any real es­tate busi­ness that in­cor­po­rates the technology.

Aug­mented Re­al­ity (AR) mo­bile ap­pli­ca­tions for a real es­tate busi­ness can pro­vide a more en­gag­ing ex­pe­ri­ence for the cus­tomers over reg­u­lar 2-D im­ages. Cus­tomers can get a 3-D rep­re­sen­ta­tion of the property they are go­ing to in­vest in and vi­su­al­ize it from all an­gles. A first-hand ex­pe­ri­ence of the project can per­suade po­ten­tial buy­ers seal the deal on an in­ter­ested property. They can eas­ily ex­plore the lo­cal­ity, trans­porta­tion fa­cil­i­ties around the property, the lay­out of the floors, de­cide on the avail­able space and also how to place their fur­ni­ture.


Aug­mented Re­al­ity of­fers real es­tate busi­ness own­ers an op­por­tu­nity to show­case a vir­tual tour of the property to the cus­tomers with­out phys­i­cally visit­ing the site. AR apps cre­ated specif­i­cally by busi­nesses can be in­stalled on a cus­tomer’s phone to pro­vide them with an on-the-go ex­pe­ri­ence. Thus, it helps the cus­tomers find var­i­ous aspects of the property that helps in de­ci­sion mak­ing. They can also in­ter­act through the in­ter­face to dis­cover more in­for­ma­tion re­gard­ing the project, like the price, ma­te­ri­als used, en­ergy rat­ing, in­stal­la­tion struc­ture, etc.

Aug­mented Re­al­ity is also help­ing real es­tate busi­ness reach out to more clients with their vis­ual in­ter­ac­tive fea­ture. It can draw clients to the project of­fer­ing a unique ex­pe­ri­ence and all the in­for­ma­tion they need about the project and ser­vices of­fered. Cus­tomers in­ter­ested in the property, are more likely to spread the word around or discuss it with their friends and fam­ily. Hence, the technology is quite use­ful to garner the at­ten­tion of a large client base.

AR can be a cost-saving way to reach out to con­sumers. It can save time, ef­fort and money by elim­i­nat­ing the need to meet cus­tomers face-to-face. The busi­ness can eas­ily over­come geo­graph­i­cal bar­ri­ers by of­fer­ing cus­tomers a more in­ter­ac­tive vir­tual tour of the site and pro­vid­ing all the im­por­tant in­for­ma­tion that can drive them to the project.

Aug­mented Re­al­ity also holds the po­ten­tial to of­fer im­proved busi­ness in­tel­li­gence and bet­ter mea­sur­a­bil­ity for Re­turn on In­vest­ments (RoI). The own­ers can mod­ify or de­velop mar­ket­ing strate­gies based on var­i­ous data col­lected with the help of the technology, like cus­tomer pref­er­ences and other in­for­ma­tion. With the in­clu­sion of aug­mented re­al­ity, bet­ter strate­gies can be made to keep the cus­tomers en­gaged in the project and even help them make buy­ing de­ci­sions.

To stay in the competitio­n, real es­tate busi­nesses need to im­prove their brand loy­al­ties to rope in more clients. In­cor­po­rat­ing AR can push their brand­ing strate­gies up a notch. Thus, the busi­ness may get an edge over the com­peti­tors with sat­is­fied clients who come back again.

Aug­mented Re­al­ity is in­deed a win-win sit­u­a­tion for both the cus­tomers look­ing to in­vest in real es­tate as well as the own­ers look­ing to gain profit.

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