Augmented Reality In Real Estate
Augmented Reality (AR) has been successfully driving the sales of many real estate businesses and is rapidly becoming a powerful business tool.
Real estate businesses have incorporated the technology of Augmented Reality and Virtual Reality to aid growth in an unprecedented way. The avant-garde technology has been successfully driving the sales of many real estate businesses around the globe and is rapidly becoming a powerful business tool.
WHAT IS AUGMENTED REALITY?
Augmented Reality offers 3-dimensional environments that represent the data, for the user to explore or interact with the data. When businesses incorporate this technology, customers can get an interactive 3-D experience of the products and services with the help of their smart mobile devices. Augmented Reality is a boon to the construction and real estate business as the customers can experience a visual representation of the property in 3-D effect for in-depth information about the same. When used well, AR can drive sales through the roof for any real estate business that incorporates the technology.
Augmented Reality (AR) mobile applications for a real estate business can provide a more engaging experience for the customers over regular 2-D images. Customers can get a 3-D representation of the property they are going to invest in and visualize it from all angles. A first-hand experience of the project can persuade potential buyers seal the deal on an interested property. They can easily explore the locality, transportation facilities around the property, the layout of the floors, decide on the available space and also how to place their furniture.
VIRTUAL TOUR OF THE SITE
Augmented Reality offers real estate business owners an opportunity to showcase a virtual tour of the property to the customers without physically visiting the site. AR apps created specifically by businesses can be installed on a customer’s phone to provide them with an on-the-go experience. Thus, it helps the customers find various aspects of the property that helps in decision making. They can also interact through the interface to discover more information regarding the project, like the price, materials used, energy rating, installation structure, etc.
Augmented Reality is also helping real estate business reach out to more clients with their visual interactive feature. It can draw clients to the project offering a unique experience and all the information they need about the project and services offered. Customers interested in the property, are more likely to spread the word around or discuss it with their friends and family. Hence, the technology is quite useful to garner the attention of a large client base.
AR can be a cost-saving way to reach out to consumers. It can save time, effort and money by eliminating the need to meet customers face-to-face. The business can easily overcome geographical barriers by offering customers a more interactive virtual tour of the site and providing all the important information that can drive them to the project.
Augmented Reality also holds the potential to offer improved business intelligence and better measurability for Return on Investments (RoI). The owners can modify or develop marketing strategies based on various data collected with the help of the technology, like customer preferences and other information. With the inclusion of augmented reality, better strategies can be made to keep the customers engaged in the project and even help them make buying decisions.
To stay in the competition, real estate businesses need to improve their brand loyalties to rope in more clients. Incorporating AR can push their branding strategies up a notch. Thus, the business may get an edge over the competitors with satisfied clients who come back again.
Augmented Reality is indeed a win-win situation for both the customers looking to invest in real estate as well as the owners looking to gain profit.