Honda stops pro­duc­tion of hatch­back Brio af­ter 7-yr run

DNA (Daily News & Analysis) Mumbai Edition - - FRONT PAGE - —PTI

New Delhi: Ja­panese car­maker Honda has stopped pro­duc­tion of its en­try-level hatch­back Brio in In­dia, cut­ting short the ve­hi­cle’s over 7-year long stint in the coun­try.

Honda Cars In­dia, the com­pany’s wholly-owned sub­sidiary, plans to max­imise sales and vis­i­bil­ity of its com­pact sedan Amaze which would now be its en­try-level of­fer­ing in the In­dian mar­ket.

“Our en­try car is now Amaze. We have stopped pro­duc­tion of Brio and as of now we do not in­tend to bring next gen­er­a­tion Brio into In­dia,” Honda Cars In­dia Se­nior Vice Pres­i­dent and Di­rec­tor (Sales and Mar­ket­ing) Ra­jesh Goel told PTI.

Cus­tomer pref­er­ence has started to shift to­wards com­par­a­tively big­ger mod­els, a trend sim­i­lar to other global mar­kets.

“A sedan was the top seller in In­dia last year. It is a typ­i­cal mo­tori­sa­tion cy­cle fol­lowed in ev­ery coun­try and it’s just that in In­dia the upgra­da­tion pace is much slower than other coun­tries,” Goyal said.

The­o­ret­i­cally, this change should have hap­pened 6-7 years ear­lier, he added.

When asked if the com­pany would like to bring in any new en­try-level model in Brio’s place, Goyal said: “Amaze is gong to be our en­try model in the In­dian mar­ket.” Jazz and WR-V are other two mod­els which would cater to the small car re­quire­ments, he added. Honda had launched Brio in Septem­ber 2011 and has sold around 97,000 units till date.

In 2017, the auto maker had stopped sell­ing its multi pur­pose ve­hi­cle (MPV) Mo­bilio in the coun­try due to poor de­mand. Launched in July 2014 in In­dia, Honda had sold a to­tal of 40,789 units of Mo­bilio through­out the coun­try.

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