Ama­zon de­thrones Google as top global brand

DNA (Daily News & Analysis) Mumbai Edition - - FRONT PAGE - —PTI

London: US re­tail gi­ant Ama­zon has moved past hitech titans Ap­ple and Google to be­come the world’s most valu­able brand.

The brand value of Ama­zon surged by 52% to $315 bil­lion, global mar­ket re­search agency Kan­tar said in its 2019 100 Top Brandz re­port.

Ama­zon jumped from third to first place to eclipse Google -- which slid from first to third place with Ap­ple hold­ing on to the sec­ond spot.

The Seat­tle-based re­tail be­he­moth, founded by Jeff Be­zos in his garage in 1994,

BIG NAMES topped the ta­ble thanks to key ac­qui­si­tions, su­pe­rior cus­tomer ser­vices and a dis­rup­tive busi­ness model, Kan­tar said in a state­ment.

“Ama­zon’s smart ac­qui­si­tions, that have led to new rev­enue streams, ex­cel­lent cus­tomer ser­vice pro­vi­sion and its abil­ity to stay ahead of its com­peti­tors by of­fer­ing a di­verse ecosys­tem of prod­ucts and ser­vices, have al­lowed Ama­zon to con­tin­u­ously ac­cel­er­ate its brand value growth,” said Kan­tar.

The agency, which is owned by Bri­tish ad­ver­tis­ing group WPP, added that Ama­zon showed “lit­tle sign” of any slow­down in its growth.

The top ten com­pa­nies were once again dom­i­nated by US firms, with Ap­ple at $309.5 bil­lion, Google at $309 bil­lion and Mi­crosoft at $251 bil­lion. Pay­ments spe­cial­ist Visa had the fifth big­gest value at al­most $178 bil­lion, while so­cial net­work­ing group Face­book was the sixth largest at nearly $159 bil­lion.

For the first time, Alibaba beat Ten­cent to be­come the most valu­able Chi­nese brand. E-com­merce leader Alibaba was the sev­enth big­gest at $131.2 bil­lion, up two places on the pre­vi­ous year. In­ter­net gi­ant Ten­cent fell three spots to stand at num­ber eight with a value of $130.9 bil­lion.

In a sign of Asia’s grow­ing im­por­tance, 23 of the top 100 brands were Asian -- in­clud­ing 15 from China.

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