Facebook builds fences for adverts ahead of ’ 19 polls
New Delhi: Facing criticism globally over the misuse of its platform during elections, Facebook, on Saturday, announced steps to increase advertisement transparency and insulate the platform against foreign interference ahead of the 2019 Lok Sabha polls.
According to new guidelines, political parties or individuals aspiring to run an advertisement related to politics will need to confirm On Sep 2, DNA reported on the threat posed by fake news on the democratic process
their identity and location and give more details about who placed the advertisement. “It’s important that people know more about the ads they see — especially those that reference political figures, political parties, elections, and legislation,” said Sarah Clark Schiff, product manager at Facebook, adding, “That’s why we’re making big changes to the way we manage these ads on Facebook and Instagram.”
She said such changes have already been rolled out in the US, Brazil and the UK to prevent abuse on Facebook, adding that they are now taking the first steps towards bringing transparency to ads related to politics in India.