Face­book builds fences for ad­verts ahead of ’ 19 polls

DNA Sunday (Mumbai) - - FRONT PAGE - DNA Cor­re­spon­dent

New Delhi: Fac­ing crit­i­cism glob­ally over the mis­use of its platform dur­ing elec­tions, Face­book, on Satur­day, an­nounced steps to in­crease ad­ver­tise­ment trans­parency and in­su­late the platform against for­eign in­ter­fer­ence ahead of the 2019 Lok Sabha polls.

Ac­cord­ing to new guide­lines, political par­ties or in­di­vid­u­als as­pir­ing to run an ad­ver­tise­ment re­lated to pol­i­tics will need to con­firm On Sep 2, DNA re­ported on the threat posed by fake news on the demo­cratic process

their iden­tity and lo­ca­tion and give more de­tails about who placed the ad­ver­tise­ment. “It’s im­por­tant that peo­ple know more about the ads they see — es­pe­cially those that ref­er­ence political fig­ures, political par­ties, elec­tions, and leg­is­la­tion,” said Sarah Clark Schiff, prod­uct man­ager at Face­book, ad­ding, “That’s why we’re mak­ing big changes to the way we man­age these ads on Face­book and In­sta­gram.”

She said such changes have al­ready been rolled out in the US, Brazil and the UK to pre­vent abuse on Face­book, ad­ding that they are now tak­ing the first steps to­wards bring­ing trans­parency to ads re­lated to pol­i­tics in In­dia.

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