Ar­chi­tec­ture David Chip­per­field Ar­chi­tects Mi­lan SSENSE

When ev­ery­thing is empty, pure and es­sen­tial, even the poor­est and most ba­nal ma­te­rial can be sump­tu­ous and pre­cious

Domus - - CONTENTS - Pho­tos by Do­minik Hodel David Chip­per­field

Mon­treal, Canada

It was fas­ci­nat­ing to have a client who, com­ing from a dig­i­tal world, wanted the most ex­treme phys­i­cal en­vi­ron­ment. It’s a beau­ti­ful para­dox, that a com­pany built on vir­tual struc­tures em­beds it­self in a mono­lithic phys­i­cal struc­ture, which is about ex­pe­ri­en­tial qual­i­ties. It is an af­fir­ma­tion of the power of ar­chi­tec­ture and the way in which its phys­i­cal qual­i­ties cre­ate at­mos­phere and sense of place, though not in a lin­ear way. Ar­chi­tec­ture should en­gage with but not fully en­case a space. It’s meant to be the back­ground. Peo­ple should for­get it, but sub­lim­i­nally ar­chi­tec­ture should cre­ate a sense of con­tent­ment. This project demon­strates a com­mit­ment to ar­chi­tec­ture: it is not just about be­ing dec­o­ra­tive or cre­at­ing a re­tail scenog­ra­phy but rather to make a build­ing in­side of a build­ing in this mono­lithic way; it is a bold com­mit­ment with the idea to el­e­vate a small task into a big task. We can’t change the world, but we can do things close to us that might in­spire oth­ers. With the SSENSE store, it’s the sin­gu­lar­ity of the phys­i­cal pres­ence that makes the project in­ter­est­ing and it is more rad­i­cal than any of the con­ven­tional re­tail­ers can do. And, com­ing from the phys­i­cal point of view, the re­al­i­sa­tion of this idea for a vir­tual in­dus­try in this par­tic­u­lar form is very in­ter­est­ing. These two el­e­ments — vir­tual and phys­i­cal — com­ing to­gether, cre­ates a sort of res­o­nance. -

David Chip­per­field Ar­chi­tects Mi­lan was founded in 2006 by Giuseppe Zampieri (Vi­cenza, 1967), who ini­tially acted as both Manag­ing and De­sign Di­rec­tor be­fore be­com­ing a Part­ner in 2016. Grad­u­at­ing in ar­chi­tec­ture from the Univer­sity IUAV in Venice in 1994 and join­ing David Chip­per­field Ar­chi­tects’ Lon­don of­fice in 1996, Zampieri has di­rected a wide range of in­ter­na­tional projects on var­i­ous scales. He has also led the de­vel­op­ment of Store Con­cepts for fash­ion brands such as Bally, Bri­oni and Valentino. www.david­chip­per­field.com

SSENSE Mon­treal, Canada

Client: Les In­vestisse­ments Atal­lah Inc. Part­ners: David Chip­per­field, Giuseppe Zampieri As­so­ciate di­rec­tor: Giuseppe Sir­ica As­so­ci­ato: Adolfo Ber­ar­dozzi Project ar­chi­tects: Pi­etro Bag­noli, Clau­dia Faust De­sign team: Cor­rado Bon­giorno, Filippo Car­cano, Francesca Carino, Carlo Fed­erico Cattò, Fabi­ano Co­cozza, Paolo Dell’Elce, Anna Frige­rio, Tsukasa Goto, Nicola Guer­cilena, Maris Ko­juharov, Cristina Mas­soc­chi, Eu­ge­nio Mat­teazzi, Sofia No­bis, Filippo Serra, Le­tizia Somenzi, Pi­etro Torricini Con­sul­tants and con­trac­tors: Aed­i­fica Inc., Artemide spa, Car­ritec, Il Cantiere srl, Cu­ci­flex srl, La­farge Canada Inc., Latéral, bpa Bouthil­lette Parizeau Inc., Acen­tech Inc., De­carel Inc. To­tal built area (gross): 1,270 sq m De­sign and con­struc­tion phase: 2015-2018

Left: The dis­play el­e­ments are con­ceived as light­weight, floor-to-ceil­ing steel ca­bles that can eas­ily be in­stalled and dis­man­tled. Founded in 2003 by Bas­sel, Fi­ras and Rami Atal­lah, SSENSE is the Cana­dian fash­ion and e-tai­lor plat­form

Lon­gi­tu­di­nal sec­tion and café plan

Lat­eral el­e­va­tion and ground-floor plan

Frontal el­e­va­tion

Cross-sec­tion

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