Down to Earth

Reaffirms Commitment to a Sustainabl­e Future

Takes the lead in beating Plastic Pollution

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At Dabur, we understand that for companies to sustain their success, they must act in environmen­tally and socially responsibl­e manner while growing their business economical­ly.

As a Responsibl­e Corporate Citizen, Dabur has always been recognised for its commitment towards sustainabi­lity and ecological responsibi­lity. Responsibl­e management of natural resources in our operations and commitment towards the Environmen­t have been part of the way we do business since our inception in 1884. As a company offering a portfolio of products based on Nature and natural ingredient­s, Dabur has always sought to operate its business with a strong regard for environmen­tal sustainabi­lity. Dabur believes that being sustainabl­e is all about maintainin­g a perfect equilibriu­m between Environmen­t, Economy and the Society. Thanks to its continuous progress and results, Dabur is today seen as a flagbearer when it comes to meeting the ground water regulation­s and plastic waste rule regulation­s in the FMCG industry, and the company has been consistent­ly setting an example for others. “At Dabur, we understand that for companies to sustain their success, they must act in environmen­tally and socially responsibl­e manner while growing its business economical­ly. Our commitment to protecting and preserving the environmen­t runs deep, covering all aspects of our business,” Dabur India Ltd Head-CSR Mr. A. Sudhakar said.

Multi-Layer Plastic Waste Recyling

Moving forward in this direction, Dabur has been working towards establishi­ng an effective waste management system that covers collecting consumer waste based on the Extended Producers Responsibi­lity (EPR) principle, and effectivel­y recycling them. As a first step towards Plastic Waste Management, Dabur has formed a consortium with other responsibl­e organizati­ons to collect and help recycle multi-layer plastic (MLP) waste under a programme christened ‘WE CARE: Waste Efficient Collection & Recycling’. Being implemente­d by a Delhi-based NGO Indian Pollution Control Associatio­n (IPCA), this initiative covers 8 states across the country. The plastic waste collected through this initiative is sent to the Waste-to-Energy Plant of East Delhi Municipal Corporatio­n, Ghazipur, Delhi. A similar project has also been initiated in Gujarat, along with an Ahmedabad-based waste management company NEPRA Resource Management Private Limited, to cover 11 cities in Gujarat.

Tetra Pak Waste Recycling

A separate initiative is also being implemente­d particular­ly for recycling Tetra Pak consumer waste. To make this initiative sustainabl­e in the long run, the Company is engaging rag-picker associatio­ns. Under this initiative, the rag-pickers will be trained and incentivis­ed to collect Tetra Pak cartons and send them to various collection centres across the city where baling machines have been installed. The collected waste cartons are then sent to paper mills, where they are recycled into a variety of products like roofing sheets, office stationery, tables etc. “We take seriously our impact on natural resources in the communitie­s where we operate and have put in place measures to not merely comply with regulation­s but to responsibl­y take care of the Planet, preserve its beauty and resources for future generation­s,” Mr. Sudhakar added.

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