AL(ALOK) SUN(SU­NIL) duo make Al­sun sys­tems a bet­ter place

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Su­nil Gupta, Al­sun Sys­tem

Over a decade in dis­tri­bu­tion of IT Prod­ucts and of­fer­ing to­tal IT so­lu­tions to SOHO, SME & en­ter­prise seg­ments in the na­tional cap­i­tal re­gion of Delhi, Su­nil Gupta from Al­sun Sys­tems started his com­pany in 1990 with mea­ger re­sources in­clud­ing a hired sys­tem for soft­ware de­vel­op­ment, its cur­rent an­nual turn-over ex­ceeds `1.8 bil­lion (ap­prox 40 mil­lion USD). The or­ga­ni­za­tion is man­aged by a group of four highly qual­i­fied & spe­cial­ized en­trepreneurs, Alok Jain, Su­nil Gupta, Anil Kumar Jain & Pankaj Gupta, each spe­cial­iz­ing in their fields like man­age­ment, mar­ket­ing, fi­nance, & ser­vic­ing re­spec­tively.

Born & brought up in well-to-do mid­dle class Gupta fam­ily, Su­nil was al­ways a top ten stu­dent dur­ing school days. Then af­ter, he did his grad­u­a­tion & PG di­ploma in Com­put­ers.


Talk­ing about his early days of his com­pany, he started his ca­reer in 1990 with his friend & neigh­bor Alok Jain with a project from CDAC, Pune, which was look­ing for a so­lu­tion to translit­er­ate names of the per­sons in English to In­dian Lan­guages au­to­mat­i­cally in Com­put­ers. This was sup­posed to be a tough job for him, con­sid­er­ing English is a non-pho­netic lan­guage. He pre­pared a data­base com­pris­ing of all the names & sur­names ex­ist­ing in the tele­phone di­rec­to­ries of all Metro cities, and en­tered their cor­re­spond­ing names in Hindi/ Dev­na­gri. This way, when­ever a name was typed in English, the com­puter was in­structed to look that name in the data­base & pop-up the cor­re­spond­ing name in the In­dian lan­guage.

Alok Gupta, Di­rec­tor, Al­sun Sys­tems said, “Me along with Alok, were soon fas­ci­nated with the wide scope of us­age of com­put­ers in In­dian Lan­guages, which we thought was a bot­tle­neck to a wider use of com­put­ers, be­cause most of In­di­ans didn’t un­der­stand Com­put­ers & English, at that point of time.

“This is how we started our com­pany “AL(ALOK) SUN(SU­NIL) SYS­TEMS” to pro­mote us­age of In­dian lan­guages in the com­put­ers”, he added.

Soon, He be­came the dis­trib­u­tors for Ver­nac­u­lar Com­put­ing prod­ucts of CDAC to pro­mote the “GIST” Tech­nol­ogy, de­vel­oped by them, en­abling the com­put­ers to work in In­dian Lan­guages.

Talk­ing about his pro­fes­sional achieve­ments from a mea­ger cap­i­tal of Rs.10000/- in the year 1991 & only one em­ployee & now to a turnover ap­prox. 30 Crores, it had al­ways been a roller coaster ride. Al­sun takes pride in in­form­ing the read­ers, that they have suc­cess­fully com­pleted 25 Years, in the IT in­dus­try.

Al­sun had suc­cess­fully trans­lated (and pub­lished) Delhi Tele­phone Di­rec­tory from English to Hindi us­ing com­put­er­ized tools, which con­sisted of three vol­umes into Hindi, in a record time of two months.

Also, Al­sun were first few, to get a con­tract from Elec­tion Com­mis­sion, to com­put­er­ize Elec­toral Rolls & con­vert them to Hindi. Com­pany had dis­trib­uted the Hard­ware So­lu­tions to var­i­ous ven­dors autho­rized by Elec­tion com­mis­sion to print Voter-ID Cards. Com­pany had been dis­tribut­ing most of the IT prod­ucts rang­ing from Flop­pies to High end Work­sta­tions & Servers. Then af­ter, they came out with a tech­ni­cal mag­a­zine called “PIX­ELS”, which show­cased & com­pared lat­est IT tech­no­log­i­cal prod­ucts.

To­day, Al­sun is one of a ma­jor Dis­trib­u­tor of Power Con­di­tion Equip­ments i.e. Ex­ide Bat­ter­ies, APC, Mi­crotek & Lu­mionus UPS in en­tire Delhi NCR. Also they had been as­so­ci­ated with In­dian In­sti­tute of Tech­nol­ogy (IIT) Delhi, for more than 20 years, in pro­vid­ing them with lat­est IT prod­ucts & so­lu­tions.

“We are also a SI, Se­cu­rity & Sur­veil­lance so­lu­tion providers etc. to var­i­ous ver­ti­cals of the country i.e. Ed­u­ca­tion sec­tor, Hos­pi­tals, Hos­pi­tal­ity, Call Cen­ters, Banks etc. Our strength has al­ways been 50-50 ra­tio of dis­tri­bu­tion (dis­tribut­ing prod­ucts) and end­cus­tomers (pro­vid­ing cus­tomers com­plete so­lu­tions) rang­ing from Govern­ment Or­ga­ni­za­tions, PSUs, Cor­po­rate, SOHO etc. Our achieve­ment was also rec­og­nized by Cy­ber Me­dia, by con­fer­ring “Best Re­seller (Sil­ver)” in 2009”, Su­nil Gupta ex­pressed.


Al­sun was later joined by Anil Jain, who was C.A. and Alok’s Un­cle and then Pankaj, who was an en­gi­neer & was also Su­nil’s younger brother. But at a later stage, the de­ci­sion mak­ing be­came lethar­gic and com­pany couldn’t touch the heights which they de­served and ul­ti­mately all mem­bers de­parted in own paths, for the good.

“We had some great mo­ments of suc­cess, which we thor­oughly en­joyed. We worked in tan­dem. All four of us, worked hard & tried to do the best job, de­fined by our­selves. What­ever lit­tle Al­sun achieved, it is all be­cause of joint ef­forts of all of us. I would like to use this op­por­tu­nity to thank every­body who had sup­ported AL­SUN, in any way” he added.


Su­nil has only one suc­cess mantra & pol­icy in my life i.e. sheer hard work and hard work, with a fo­cus on the job to be com­pleted i.e. sat­is­fac­tion of the cus­tomer is ul­ti­mate goal. He had al­ways been a man be­hind the cur­tain, silently do­ing the job en­trusted for him. This is what has made him pop­u­lar amongst ded­i­cated list of cus­tomers, who are re­lieved from any worry af­ter en­trust­ing their prob­lem/ Job, be­cause they know that Al­sun, will do the need­ful ir­re­spec­tive of what may come.


“Hard Work, Ded­i­ca­tion & fo­cus on your goals, is only the way to suc­ceed. Un­der­stand­ing the prob­lems & pro­vid­ing the best tech­no­log­i­cal so­lu­tions, will al­ways make your cus­tomers happy & sat­is­fied and in-turn they will keep com­ing back to you again & again, bring­ing more & more busi­ness and rev­enue” he ex­pressed.


Ac­cord­ing to him, Su­nil is for­tu­nate to have a lov­ing and car­ing wife, Su­nita. For him, his chil­dren are the strength. He also ex­pressed that dur­ing his free time, he try and love to spend qual­ity time with fam­ily. He is a fun lov­ing guy and loves struck to him­self in TV, look­ing cur­rent af­fairs, movies in his re­lax time.


Al­sun are try­ing to fo­cus on the in­tro­duc­tion of more & more such prod­ucts wherein com­pany can add val­ued ex­per­tise to th­ese prod­ucts in terms of com­plete so­lu­tion, be it Hard­ware, soft­ware, af­ter-sales ser­vice or sup­port, to the cus­tomers, so that cus­tomers can fo­cus on their key ar­eas of their busi­ness, leav­ing their Com­plete IT need for the com­pany, for the ful­fill­ment. Ac­cord­ing to his views, Su­nil’s per­sonal goal in life is to keep him­self happy and also keep every­body happy around.

Al­sun are try­ing to fo­cus on the in­tro­duc­tion of more & more such prod­ucts wherein com­pany can add val­ued ex­per­tise to th­ese prod­ucts in terms of com­plete so­lu­tion, be it Hard­ware, soft­ware, af­ter-sales ser­vice or sup­port

Su­nil Gupta, Al­sun Sys­tem with fam­ily

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