"Pur­sue ex­cel­lence in ev­ery ver­ti­cal of the work­place":

Me­her Sarid, Pres­i­dent Cor­po­rate Af­fairs, Ox­i­gen Ser­vices

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Hav­ing cre­atively achieved and mas­ter­ing the Events and Hos­pi­tal­ity space- Me­her’s cre­ative thirst and a de­sire to do some­thing new in a po­ten­tially dy­namic space, led her to Ox­i­gen. Me­her brings with her 23 years of rich ex­pe­ri­ence in Man­age­ment, Brand, De­sign, Com­mu­ni­ca­tion and Ser­vice Ex­cel­lence.

Prin­ci­ple in life

As a per­fec­tion­ist, I am driven to “Do­ing it right the first time, even when no one is watch­ing” and strive to in­still the same ide­ol­ogy in my col­leagues and as­so­ci­ates.

How did a field re­lated to IT fas­ci­nate you? How many women col­leagues do you meet in this IT-re­lated work en­vi­ron­ment?

Join­ing Ox­i­gen Ser­vices proved as a cru­cial turn­ing point. I had al­ready tasted suc­cess as an en­tre­pre­neur in the field of In­te­rior De­sign­ing, Events, En­ter­tain­ment and Wed­ding Man­age­ment. I be­came In­dia’s first wed­ding plan­ner, in an in­dus­try that was scat­tered. As an econ­omy, we were then poised to­wards a dig­i­tal revo­lu­tion and join­ing Ox­i­gen felt more like a nat­u­ral tran­si­tion to do new things in a new space. As to the other part, per­haps it would have held more mean­ing when I started my pro­fes­sional journey. But now, women are mak­ing their pres­ence felt in all ver­ti­cals of the in­dus­try and IT is no dif­fer­ent. Driven with their fo­cus and go-get­ter at­ti­tude, women can be seen lead­ing from the front in var­i­ous IT ver­ti­cals.

Strat­egy for work, Do you have men work­ing un­der you?

The strat­egy is cer­tainly di­rectly pro­por­tion­ate to the na­ture of work. I am well or­ga­nized and process ori­ented. Hav­ing said that, I iden­tify the strengths of each in­di­vid­ual ir­re­spec­tive of them be­ing male or fe­male and del­e­gat­ing ac­cord­ingly. This is what the real strat­egy is. Like I said be­fore, the abil­ity to uti­lize your skill sets, your ini­tia­tive tak­ing drive and be­ing able to de­liver re­sults at the right time holds more merit to­day than the gen­der. Yes, I have a 50%.50% work force work­ing un­der me.

Your role vis-a-vis them while de­vel­op­ing strate­gies

Ev­ery­one re­spects the val­ues each in­di­vid­ual brings to the team in an or­ga­ni­za­tion and hence teams are fo­cused at im­prov­ing their own con­tri­bu­tions. Com­mu­ni­cat­ing the same with the right in­tent is per­haps the key in in­flu­enc­ing team mates and get­ting the work done, re­gard­less of their gen­der. Owing to the lead­er­ship po­si­tion that I have at Ox­i­gen, it is my re­spon­si­bil­ity to de­liver to our Brand prom­ise, I in­ter­vene only if re­quired and like to reg­u­late the or­ga­ni­za­tion’s cul­ture, en­sur­ing our brand val­ues are of ut­most pri­or­ity . men­tor­ing the young to be­come fu­ture lead­ers, is my pas­sion and I have suc­ceeded in that count.

The chal­lenges of be­ing a woman ex­ec­u­tive in a top role

Just about the same chal­lenges a man would also face at work places. Hon­estly, I have only strived to raise per­for­mance lev­els to meet re­sults that are ex­pected out of me and that till date con­tin­ues to re­main my driv­ing force in life.

Motto for suc­cess at work­place

There is only one motto for suc­cess I fol­low, which is to pur­sue ex­cel­lence in ev­ery ver­ti­cal of the work­place. Suc­cess is lim­ited in its scope and can get eas­ily ma­nip­u­lated. How­ever, when you pur­sue ex­cel­lence, the ex­pe­ri­ence is so pro­found and en­rich­ing, help­ing you grow as a per­son and main­tain­ing the high­est stan­dards at all times, be it in ser­vice or prod­uct or qual­ity.


At Ox­i­gen, I have been in­stru­men­tal in the launch of Bugzy VAS-2006, Launch of Ox­i­gen Wal­let- 2007 and its busi­ness man­age­ment, PR for JV with Mi­crosoft –FY-2007/8, Ox­i­gen TVC -2008, On­line Busi­ness port­fo­lio de­vel­op­ment- 2007-12, Cre­ation of Train­ing & De­vel­op­ment De­part­ment- 2010, Cre­ation of Qual­ity & Ser­vice Ex­cel­lence Sept 2010, mak­ing the Ox­i­gen Cor­po­rate Film- Jan 2011, Call cen­tre & res­o­lu­tion de­liv­ery stream­lin­ing – 2012, ISO cer­ti­fi­ca­tion –Dec 2012, Feet On Street pro­gram man­age­ment – Nov 2012, HR man­age­ment –Dec 2012. Launch­ing Ox­i­gen wal­let in 2014, get­ting Sachin Ten­dulkar on board as the brand am­bas­sador for Ox­i­gen- 2015, Spon­sor­ing Cricket South Africa team for World Cup and iSL Ker­ala Blasters 2015, Spon­sor­ing IPL team Gu­jarat Li­ons and The New Zealand Cricket team 2016, mak­ing TV com­mer­cials for Ox­i­gen Cam­paigns. I was also awarded the Pride Of In­dia Gold medal, by the Pres­i­dent Of Mau­ri­tius, H.E Sir Aneroodh Jau­ga­nauth &The fe­lic­i­ta­tion was done on the Bhar­tiya Pravasi Di­vas, 10th of Dec, 2009. I also re­ceived a Fe­lic­i­ta­tion from the Govern­ment of In­dia for or­gan­is­ing the wed­ding in­dus­try Mrs. Sheila Dixit, for my con­tri­bu­tions to the Wed­ding In­dus­try in In­dia and abroad in March 2010

Fam­ily Back­ground

I come from a De­fense back­ground, my fa­ther Ma­jor Gen­eral Khur­shed S Bharucha, served the In­dian Army from 1962 to 1996. As a re­sult, we trav­elled the coun­try and ex­pe­ri­enced many var­ied cul­tures, ar­chi­tec­ture, and habi­tat across the coun­try. While my fa­ther was han­dling na­tional af­fairs, my mother, Bakhtawar. K. Bharucha looked into the Army Wives Wel­fare groups that helped the Jawans wives learn skills, both so­cial and oc­cu­pa­tional. She con­ducted many stage shows, or­ga­nized many so­cial events, fund rais­ers, cul­tural nights, where I had by de­fault be­come her help­ing hand and run­ner, I used to as­sist dec­o­rate the stage, help with props, flower ar­range­ments and this is where my cre­ative and or­ga­ni­za­tional skills were borne

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