CHAR­ITY BE­GINS @ HOME

The IT As­so­ci­a­tions Feel Busi­ness has a Re­spon­si­bil­ity to give Back to the Com­mu­nity

DQ Channels - - Cover Story - ANUSHRUTI SINGH (anushrutis@cy­ber­me­dia.co.in)

Nowa­days to be self­ish is very easy com­par­ing to be self­less. To­day tech­nol­ogy is in­creas­ingly play­ing a cru­cial role in the suc­cess of or­ga­ni­za­tions in the in­for­ma­tion age. How­ever tech­nol­ogy field has its boon, like­wise it has its neg­a­tive im­pact on en­vi­ron­ment also. So it’s the duty of stal­warts to de­scend the en­vi­ron­men­tal im­pact of their op­er­a­tional ac­tiv­i­ties.

Along with this, there are con­cerns brew­ing about the sec­tor as a player in the de­vel­op­ment process. Can ef­fec­tive use be made of tech­nolo­gies in bring­ing prac­ti­cal and cost-ef­fec­tive ben­e­fits to the lives of peo­ple? What role it is play­ing in re­form­ing cor­po­rate gov­er­nance, labour stan­dards, work­place cul­ture, hu­man rights, com­mu­nity in­volve­ment, so­cial ben­e­fit and en­vi­ron­men­tal im­pact?

For ques­tions to be an­swered IT in­dus­try has come up with the sureshot so­lu­tion. CSR that means Cor­po­rate So­cial Re­spon­si­bil­ity. Cor­po­rate So­cial Re­spon­si­bil­ity is an emerg­ing con­cept as it is now be­com­ing one of the im­por­tant cri­te­ria to be­come a re­spectable and lead­ing cor­po­rate which not only car­ries out busi­ness ac­tiv­i­ties, but also ded­i­cates it­self to the na­tion by im­ple­ment­ing CSR.

Com­pa­nies are now start­ing to re­port on their Cor­po­rate So­cial Re­spon­si­bil­ity ini­tia­tives in greater num­bers. Driv­ers for this in­clude the rise in eth­i­cal con­sumerism, so­cially re­spon­si­ble in­vest­ing, em­ployee recruitment and loy­alty, chang­ing laws and reg­u­la­tions, in­creased scru­tiny and trans­parency and risk mit­i­ga­tion.

WHY CSR?

What CSR ba­si­cally means is that a busi­ness does more for the well­be­ing of oth­ers than re­quired in an eco­nom­i­cal and le­gal sense. We can give 5 rea­sons for why IT sec­tor needs CSR ac­tiv­i­ties .have a look • Sat­is­fied em­ploy­ees • Sat­is­fied cus­tomers • Pos­i­tive PR • Cost Re­duc­tions • More Busi­ness Op­por­tu­ni­ties Here are some syn­op­sis of CSR ac­tiv­i­ties, that our IT as­so­ci­a­tions are into.

TITA, TE­LAN­GANA IT ASOOCIATION

TITA, Te­lan­gana IT Asoociation, is do­ing mir­a­cles for peo­ple of their district. As­so­ci­a­tion has started an ini­tia­tive, Te­lan­ganaDig­ithon, a dig­i­tal lit­er­acy pro­gramme which is be­com­ing a pi­o­neer of de­vel­op­ment. This pro­gram is pro­vid­ing dig­i­tal knowl­edge among the peo­ple of Te­lan­gana so that they will use dig­i­tal de­vices and tools to im­prove their life.

The aim of the TITA is to pre­pare 10,000 dig­i­tal lead­ers (train­ers), who in turn, will im­part dig­i­tal lit­er­acy knowl­edge to 10,000 peo­ple in the first phase. Un­der Dig­ithon ini­tia­tive, TITA adopted Basar Vil­lage in Adi­l­abad District and suc­cess­fully com­pleted the mis­sion of dig­i­tiz­ing Basar, thus be­stow­ing Basar Vil­lage a remarkable achieve­ment of First

100% Dig­i­tal Lit­er­ate Vil­lage in Te­lan­gana State. Sim­i­larly, TITA adopted Narsin­ga­pur in Nizam­abad District and Ghat­tup­pal in Nal­go­nda District and achieved 100% Dig­i­tal Lit­er­acy.

Sun­deep Ku­mar Mak­thala, Founder & Pres­i­dent of TITA told, “This is a unique pro­gram in In­dia and no one is do­ing this, there are 10 dis­tricts in Te­lan­gana. So, our plan is to do 100% dig­i­tal lit­er­acy in 10 vil­lages of 10 district, and af­ter that we will grad­u­ally cover whole man­dals one by one, and soon we will adopt 50 vil­lages in one shot with the help and sup­port of lo­cal col­lege and in­sti­tu­tions”.

TITA’s dig­ithon so far is gain­ing pop­u­lar­ity among ground level peo­ple. Pro­gram is get­ting huge pos­i­tive re­sponse of peo­ple and they are wel­com­ing this step. “We have na­tional dig­i­tal lit­er­acy mis­sion cur­ricu­lum and also we have de­signed one cur­ricu­lum named Dig­ithon cur­ricu­lum, un­der this peo­ple gets ba­sic train­ing of com­puter, e-mail­ing, e-bank­ing, how to pro­tect pass­words etc.”

With­out hav­ing any fund­ing from govern­ment TITA is tast­ing suc­cess and mak­ing its own mark in the area.

TRADE AS­SO­CI­A­TION OF IN­FOR­MA­TION TECH­NOL­OGY, TAIT

Trade As­so­ci­a­tion of In­for­ma­tion Tech­nol­ogy (TAIT) was formed in March 1996 to rep­re­sent the in­ter­est of IT com­mu­nity in the ecosys­tem of Dis­trib­u­tors / Sub-dis­trib­u­tors / Re­sellers, Sys­tem In­te­gra­tors & Ser­vice Providers.

TAIT has over 350+ mem­bers rep­re­sent­ing the com­plete spec­trum of IT or­ga­ni­za­tions. The as­so­ci­a­tion was formed to up­hold the larger in­ter­est of the IT trade, which rep­re­sents 70% of Mum­bai’s IT in­dus­try.

TAIT is con­tribut­ing so­ci­ety in the field of ed­u­ca­tion. TAIT has al­ways been at the fore­front when it comes to so­cial re­spon­si­bil­ity projects. As­so­ci­a­tion has re­cently an­nounced its CSR ac­tiv­ity named Ed­u­ca­tion First ini­tia­tive.

As the cost of ed­u­ca­tion is soar­ing and with shrink­ing fam­ily bud­gets, ed­u­ca­tion gets the axe as fam­i­lies strug­gle to meet their ba­sic needs. This gives a dis­tinct dis­ad­van­tage to the un­der­priv­i­leged chil­dren to meet their as­pi­ra­tions. In re­al­ity, fam­i­lies of­ten pri­or­i­tize stud­ies sev­eral rungs lower and more so for the girl child. These chil­dren are able to barely buy the text books and have to do with­out sev­eral note­books/long­books which are es­sen­tial to prac­tice and re­in­force the knowl­edge.

Al­though text books and note­books form the ba­sic frame­work of ed­u­ca­tion, sev­eral other inputs are re­quired to per­form at the next level. There­fore, un­der the first phase of the pro­gram, TAIT will be do­ing a free dis­tri­bu­tion of long books. Books will be sent to the mem­bers of the as­so­ci­a­tion for the chil­dren of the less priv­i­leged staff mem­bers or any other needy chil­dren for pur­suit of their ed­u­ca­tion. The same will be avail­able at dif­fer­ent dis­tri­bu­tion points. For eg.Boriv­ili, And­heri, Dadar, Lam­ing­ton Rd., Ghatkopar, Mu­lund and Thane. De­tails of the same will be com­mu­ni­cated shortly. Over 6000 books will be dis­trib­uted.

COM­PASS

COM­PASS ankur com­puter train­ing cen­tre is an ex­em­plary ex­am­ple of CSR ac­tiv­ity done by as­so­ci­a­tion. This cen­tre aims to pro­vide job ori­ented com­puter Train­ing Course for the un­der­priv­i­leged and phys­i­cally chal­lenged since Oc­to­ber 2000.

The COM­PASS mem­bers have do­nated the Com­puter Hard­ware and Soft­ware. Apart from this a spe­cial course, with nom­i­nal course fee is con­ducted for housewives, se­nior ci­ti­zens and for the chil­dren through games and ed­u­ca­tional pro­grams.

“From last 15 years as­so­ci­a­tion is con­duct­ing per­ma­nent CSR ac­tiv­ity in form of COM­PASS ankur. Through this cen­tre we pro­vide dig­i­tal lit­er­acy to un­der priv­i­leged and phys­i­cal chal­lenged stu­dents. We train them in ba­sic com­puter ed­u­ca­tion, tally, ac­count­ing and give hard­ware train­ing,” told Neeraj Agrawal, Sec­re­tary, COM­PASS.

This is just one thing COM­PASS is also ded­i­cated in cre­at­ing jobs. “we are not only im­part­ing skill, but we also of­fer­ing them jobs within mem­bers and out­side mem­bers of as­so­ci­a­tion, also we try to ap­proach dif­fer­ent com­pa­nies. ”said Neeraj.

Talk­ing on growth of as­so­ci­a­tion via CSR ac­tiv­i­ties he said, “at the end of the day we all are part of the so­ci­ety, and growth be­comes sec­ondary when com­pared to moral re­spon­si­bil­i­ties.”

CMDA, PUNE

Com­puter & Me­dia Deal­ers’ As­so­ci­a­tion, Pune, pop­u­larly known as CMDA, is one of the pre­mier as­so­ci­a­tions of IT deal­ers and re­sellers in In­dia. It was founded in 1993. It un­der­takes var­i­ous ini­tia­tives ev­ery year, touch­ing upon im­por­tant as­pects such as in­creas­ing IT aware­ness, train­ing and de­vel­op­ment, sports, recre­ation and char­ity. It reg­u­larly do CSR ac­tiv­i­ties do give so­ci­ety some­thing back.

CMDA last month do­nated 5 branded PCs to an in­sti­tute which will help in ed­u­ca­tion of stu­dents. Apart from this they do­nated learn­ing soft­ware and pro­jec­tors and also work­ing with NGOs.

Naren­dra Bheda, Pres­i­dent CMDA stated that, “Ev­ery year as­so­ci­a­tion passes lim­ited bud­get for CSR ac­tiv­i­ties, last year it was 1 lakh sur­plus. For do­ing CSR ac­tiv­i­ties as­so­ci­a­tion has a small in­fra­struc­ture which sees en­tire process of what to do, how to do, data col­lec­tion, val­i­da­tion etc. so we should know the ac­tiv­i­ties be­ing done are for and ben­e­fit­ing righ­tand de­serv­ing per­son.”

Talk­ing about im­por­tance of CSR ac­tiv­i­ties, he said, “def­i­nitely CSR ac­tiv­i­ties play im­por­tant role in help­ing so­ci­ety and it should be done on reg­u­lar ba­sis as it is our moral re­spon­si­bil­ity to­wards dis­ad­van­taged.”

ASIRT, MUM­BAI

In­dia’s lead­ing IT as­so­ci­a­tion ASIRT, Mum­bai is man­aged by a gov­ern­ing board of 11 peo­ple. ASIRT is ded­i­cated to CSR ac­tiv­i­ties. “These ac­tiv­i­ties are well in­te­grated into our ecosys­tem” tells Chetan Shah, Vi­cepres­i­dent, ASIRT. “what we do is we give var­i­ous train­ing to em­ploy­ees of mem­bers of as­so­ci­a­tion for the bet­ter­ment of their ca­reer. There are

“Ev­ery year as­so­ci­a­tion passes lim­ited bud­get for CSR ac­tiv­i­ties, last year it was 1 lakh sur­plus. For do­ing CSR ac­tiv­i­ties as­so­ci­a­tion has a small in­fra­struc­ture which sees en­tire process of what to do, how to do, data col­lec­tion, val­i­da­tion etc. so we should know the ac­tiv­i­ties be­ing done are for and ben­e­fit­ing righ­tand de­serv­ing per­son.” Naren­dra Bheda, Pres­i­dent CMDA “What we do is we give var­i­ous train­ing to em­ploy­ees of mem­bers of as­so­ci­a­tion for the bet­ter­ment of their ca­reer. There are many peo­ple who are just grad­u­ate and can’t af­ford train­ings, so we pro­vide them skills train­ing for free or at very sub­si­dized cost. And this in turn en­hance their skills for big­ger and bet­ter things to do.” — Chetan Shah, Vice-pres­i­dent, ASIRT “From last 15 years as­so­ci­a­tion is con­duct­ing per­ma­nent CSR ac­tiv­ity in form of COM­PASS ankur. Through this cen­tre we pro­vide dig­i­tal lit­er­acy to un­der priv­i­leged and phys­i­cal chal­lenged stu­dents. We train them in ba­sic com­puter ed­u­ca­tion, tally, ac­count­ing and give hard­ware train­ing.” —Neeraj Agrawal, Sec­re­tary, COM­PASS

“CSR ac­tiv­i­ties are worth do­ing, we are com­puter deal­ers and our as­so­ci­a­tion is dif­fer­ent but we think for so­ci­ety as one. Recog­ni­tion and fame is not im­por­tant, fore­most thing is that you could do work for so­ci­ety and some­one is get­ting ben­e­fit from that work.” — Ran­jan Das,Pres­i­dent, NECTA “CSR ac­tiv­i­ties are must, Pres­sure on busi­ness to be­come more re­spon­si­ble is in­creas­ing. Our as­so­ci­a­tion un­der­stands that IT sec­tor have af­fair po­ten­tial to af­fect the com­mu­nity, en­vi­ron­ment and its own work­place. We are some­what man­ag­ing e-waste into more pro­duc­tive thing. In our as­so­ci­a­tion we have a unique re­cy­cle pro­gram.” — Bas­ant Me­hta, Pres­i­dent of Jodh­pur as­so­ci­a­tion “This is a unique pro­gram in In­dia and no one is do­ing this, there are 10 dis­tricts in Te­lan­gana. So, our plan is to do 100% dig­i­tal lit­er­acy in 10 vil­lages of 10 district, and af­ter that we will grad­u­ally cover whole man­dals one by one, and soon we will adopt 50 vil­lages in one shot with the help and sup­port of lo­cal col­lege and in­sti­tu­tions.” —Sun­deep Ku­mar Mak­thala, Founder & Pres­i­dent of TITA “CSR ac­tiv­i­ties should be done on reg­u­lar ba­sis as its gives us feel­ing that we are part of so­ci­ety where many peo­ple needs our help in dif­fer­ent ways, and they look for­ward to get some.” —Ra­jeev Ma­jo­tra, sec­re­tary, Jammu as­so­ci­a­tion “CSR ac­tiv­i­ties can help an as­so­ci­a­tion grow and also it helps us to do some work for so­ci­ety, it should be con­ducted on reg­u­lar ba­sis. And we are proud that we are do­ing so”. —Soub­hagyaRoutray, Pres­i­dent, ITAO

many peo­ple who are just grad­u­ate and can’t af­ford train­ings, so we pro­vide them skills train­ing for free or at very sub­si­dized cost. And this in turn en­hance their skills for big­ger and bet­ter things to do.”

ASIRT has so far trained more than 200 peo­ple and con­tin­u­ing to do so. “CSR ac­tiv­i­ties are very im­por­tant and should be prac­tice in IT field. It is pro­vid­ing bet­ter fu­ture for one those who are gain­ing train­ing, tell me, who will spend so much on an­other per­son to give knowl­edge?, so, ASIRT is pro­vid­ing them ben­e­fit for life.

Work­ing in lim­ited bud­get is not a hur­dle for ASIRT. Its more im­por­tant to im­part knowl­edge and ful­fill­ing moral re­spon­si­bil­i­ties to­wards so­ci­ety. “lim­ited bud­get does not stop us in do­ing good deeds, initiation of ef­fort is more im­por­tant than sulk­ing on lim­ited amount we have”. Says chetan.

JAMMU COM­PUTER DEALER AS­SO­CI­A­TION, JCDA

Jammu com­puter dealer as­so­ci­a­tion is ac­tively work­ing for so­ci­ety. As­so­ci­a­tion or­ga­nizes var­i­ous char­ity pro­gram time to time. Keep­ing in mind the needs of un­der priv­i­leged or­phan chil­dren, as­so­ci­a­tion have do­nated daily needs ma­te­rial in a lo­cal or­phan­age called Mother Teresa Home and in Jan­uary they cel­e­brated Lohri fes­ti­val with el­derly peo­ple of old age home and have given some spon­sor­ships. Ra­jeev Ma­jo­tra, sec­re­tary, Jammu as­so­ci­a­tion thinks that, “These ac­tiv­i­ties are need of so­ci­ety, as­so­ci­a­tions like us who have money in their kitty should come for­ward and help so­ci­ety in cer­tain ways. More­over, CSR ac­tiv­i­ties also ben­e­fits us, it give recog­ni­tion and fame to our clus­ter.”

“CSR ac­tiv­i­ties should be done on reg­u­lar ba­sis as its gives us feel­ing that we are part of so­ci­ety where many peo­ple needs our help in dif­fer­ent ways, and they look for­ward to get some.” he added.

Work­ing in a lim­ited bud­get has its own odds and even, “we re­ceive money by col­lec­tions, so we work in lim­ited bud­get and had to see what should be done and how should be done”. Ma­jo­tra de­clares.

NECTA

Apart from busi­ness and deal­ing with lots of is­sues like on­line busi­ness, taxes etc. as­so­ci­a­tion of As­sam is thought­ful for re­spon­si­bil­i­ties to­wards so­ci­ety. Time ti time it con­ducts char­ity events for the poor and needy peo­ple. As­so­ci­a­tion has do­nated quilts and kam­bals to down and out. Funded in PM re­lief fund sev­eral times, and other char­ity ac­tiv­i­ties.

Ran­jan Das, Pres­i­dent, NECTA said “CSR ac­tiv­i­ties are worth do­ing, we are com­puter deal­ers and our as­so­ci­a­tion is dif­fer­ent but we think for so­ci­ety as one. Recog­ni­tion and fame is not im­por­tant, fore­most thing is that you could do work for so­ci­ety and some­one is get­ting ben­e­fit from that work.”

As­so­ci­a­tion de­cide their own project on a num­ber of pa­ram­e­ters but also faces hur­dles. “Our team­mates face many chal­lenges do­ing CSR ac­tiv­i­ties, lack of fund is one of main chal­lenge.” Added Das.

ALL DELHI COM­PUTER TRADERS AS­SO­CI­A­TION, ADCTA

The im­pact of In­for­ma­tion Tech­nol­ogy has been enor­mous on var­i­ous do­mains like busi­ness, ed­u­ca­tion, medicine and don’t for­get en­vi­ron­ment.

Some as­so­ci­a­tions are con­cerned about this. Delhi as­so­ci­a­tion ADCTA is do­ing CSR ac­tiv­ity to min­i­mize im­pact of their op­er­a­tions on en­vi­ron­ment.

ADCTA has called upon the is­sue of e-waste and had talks to state govern­ment also, of­fi­cials of as­so­ci­a­tion stated that, “As this is an area, where we need Govt. au­tho­ri­sa­tion, also there is a li­cense pro­ce­dure which makes some­one to au­tho­rize to deal in waste man­age­ment. Some years back, in the regime of Smt. Sheila Dixit, ADCTA was called and is­sue was dis­cussed in length about E-waste man­age­ment un­der Bhagid­hari. As per that time dis­cus­sion - things were fi­nalised to in­stall E-waste boxes in the Nehru Place Mar­ket - In­dia’s Big­gest IT Mar­ket and As­so­ci­a­tion has to guide their mem­bers and cus­tomers about im­por­tance of E-waste man­age­ment and its im­pacts on health and en­vi­ron­ment. As this ini­tia­tive in­volved Govt. per­mis­sion and other li­cense sys­tem - we are still await­ing first step of in­stal­la­tion of E-waste Boxes to col­lect Elec­tronic Waste eg. Mother­board, CPU, Key­board, UPS, Bat­ter­ies, Ram etc. etc”.

Ac­cord­ing to as­so­ci­a­tion, it’s im­por­tant to man­age E-Waste and ev­ery as­so­ci­a­tion have a ma­jor role to play in this ini­tia­tive. These sorts of ini­tia­tives re­lated to en­vi­ron­ment and most im­por­tantly to our health. And mainly Its a drive to ed­u­cate end-users about e-waste man­age­ment and de­fi­nately as­so­ci­a­tion and their deal­ers can play ma­jor role in this ed­u­ca­tion and aware­ness cam­paign. And by re­pair­ing (re-cy­cle & reus-

ing) re­sources could be uti­lized in bet­ter ways.

AM­BALA COM­PUTER AS­SO­CI­A­TION

Am­bala as­so­ci­a­tion is also work­ing on e-waste dis­posal. As­so­ci­a­tion have en­gaged cer­ti­fied e-waste com­pa­nies for dis­card­ing the ob­so­lete e-waste and con­sum­ables. The cer­ti­fied com­pa­nies has marked Am­bala as­so­ci­a­tion as their one of the au­tho­rized part­ner and they are get­ting the same done for other or­ga­ni­za­tions also.

As­so­ci­a­tion has opin­ion that CSR ac­tiv­i­ties mat­ter most in to­day’s sce­nario. As an or­ga­ni­za­tion is the part of the so­ci­ety, it can­not func­tion in iso­la­tion from the so­ci­ety around it.

JHARK­HAND COM­PUTER WEL­FARE AS­SO­CI­A­TION, JCWA

The role and ef­forts of the pri­vate sec­tor in tak­ing de­vel­op­ment agenda for­ward with fo­cus on ed­u­ca­tion, health, en­vi­ron­ment, liveli­hood, women em­pow­er­ment, dis­as­ter man­age­ment to men­tion a few have been vis­i­ble and ef­fec­tive. Jhark­hand com­puter wel­fare as­so­ci­a­tion has­done CSR ac­tiv­ity in health by do­nat­ing blood.

Susheel Ku­mar, Pres­i­dent, JCWA told DQ Chan­nels about CSR ac­tiv­i­ties of as­so­ci­a­tion, “we ac­tively par­tic­i­pate in these ac­tiv­i­ties and also en­cour­age peo­ple out­side our as­so­ci­a­tion. Last month, we con­duct a small blood do­na­tion camp, which was a hit, more than fifty peo­ple came to do­nate blood.”

Any CSR ac­tiv­ity doesn’t needed to be huge, a small ef­fort from peo­ple could make a heavy im­pact that’s the mes­sage from JCWA.

ITAO, ORISSA

ITAO was born in 1998 with a view of unit­ing IT re­lated peo­ple of the state, cov­er­ing both professionals and busi­ness sec­tor. A com­pany that ig­nores so­cial and en­vi­ron­men­tal con­cerns in its ac­tiv­i­ties may have sub- stan­tial profit or re­turns in its cur­rent state but later on it may drown. And ITAO is fam­i­lier with this fact, ITAO has done so many char­ity ac­tiv­i­ties so far and is plan­ning to do one CSR ac­tiv­ity in late June. It is go­ing to or­ga­nize blood do­na­tion camp, and also plan­ning an IT quiz com­pe­ti­tion among lo­cal pri­vate and govern­ment schools in Bhub­hanesh­war and Cuttack.

Soub­hagya Routray, Pres­i­dent, said, “CSR ac­tiv­i­ties can help an as­so­ci­a­tion grow and also it helps us to do some work for so­ci­ety, it should be con­ducted on reg­u­lar ba­sis. And we are proud that we are do­ing so”.

JODH­PUR COM­PUTER DEALER AS­SO­CI­A­TION

The foun­da­tion of Jodh­pur Com­puter Deal­ers As­so­ci­a­tion (JCDA) was laid in the month of May 2002. Since then time to time as­so­ci­a­tion is en­gaged in CSR ac­tiv­i­ties of dif­fer­ent sorts.

Bas­ant Me­hta, Pres­i­dent of Jodh­pur as­so­ci­a­tion said, “CSR ac­tiv­i­ties are must, Pres­sure on busi­ness to be­come more re­spon­si­ble is in­creas­ing. Our as­so­ci­a­tion un­der­stands that IT sec­tor have af­fair po­ten­tial to af­fect the com­mu­nity, en­vi­ron­ment and its own work­place. We are some­what man­ag­ing e-waste into more pro­duc­tive thing. In our as­so­ci­a­tion we have a unique re­cy­cle pro­gram. In this pro­gram var­i­ous com­po­nents which are left se­cluded are gath­ered and then as­sem­bled into a PC. We even go door to door for ask­ing old PC and com­puter parts. These PCs are given away to in­sti­tu­tions and schools.”

JCDA has con­ducted this 3 month pro­gram and given 12 PCs to school. As­so­ci­a­tion is also plan­ning to or­ga­nize this pro­gram once more in com­ing fu­ture.

WHAT COULD BE THE NEXT STEP

Com­pa­nies are al­ready go­ing way be­yond tra­di­tional CSR by in­te­grat­ing sus­tain­abil­ity into all as­pects of their busi­ness op­er­a­tions in recog­ni­tion that busi­ness can­not suc­ceed if so­ci­ety fails. So, IT sec­tor needs to re­de­fine tra­di­tional CSR ac­tiv­i­ties, in­te­grate sus­tain­abil­ity, get in­spired by new pro­cesses, take risks, and make new def­i­ni­tions of suc­cess.

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