In­gram Tech Fo­rum Reit­er­ates Dig­i­tal Trans­for­ma­tion

Or­ga­nized for the first time in Mum­bai, Delhi and Ben­galuru by a na­tional dis­trib­u­tor, the fo­rum saw more than 100 part­ners in each city

DQ Channels - - Channel Pulse - LIONEL ALVA/Mum­bai, SHRIKANT G/Ben­galuru and JAWED AKHTAR/Delhi

Or­ga­nized for the first time in Mum­bai, Delhi and Ben­galuru by a na­tional dis­trib­u­tor, the fo­rum saw more than 100 par tners in each city

Dig­i­tal trans­for­ma­tion is the name of the game for all tech ven­dors. But the road to dig­i­tal trans­for­ma­tion is not paved with gold. The In­gram Tech Fo­rum 2016 across three cities o Ben­galuru, Mum­bai and Delhi de­coded the del­e­gates on how the part­ner ecosys­tem can lever­age this op­por­tu­nity for greater good. The evening dis­cus­sions stressed that strong part­ner ecosys­tem will bring in big­ger div­i­dends.

What was unique about this fo­rum was that this was the first time a Na­tional Dis­trib­u­tor had brought to­gether all the top OEMs in the coun­try (HPE, IBM, Vmware, Emer­son, Dell EMC among oth­ers) un­der one roof, with the prom­ise to make this an an­nual af­fair hence­forth.

No won­der, se­nior In­gram Mi­cro ex­ec­u­tives set the agenda and roadmaps for the fu­ture as­so­ci­a­tion be­tween the lead­ing tech­nol­ogy OEMs and the chan­nel fra­ter­nity. San­jay Achawal, Ex­ec­u­tive Direc­tor, In­gram Mi­cro India talked about In­gram Mi­cro’s Cloud com­pe­ten­cies and how chan­nels can lever­age it. He also men­tioned how In­gram has mor­phed into an end-to-end player in the IT distri­bu­tion space.

Manoj Pandey, GM, North, In­gram Mi­cro India spoke at length on the theme and nitty gritty of part­ner­ing to power the Next Gen En­ter­prise, and also about the fact that In­gram Mi­cro presently stands po­si­tioned ex­actly as a Gi­ant Distri­bu­tion. Stress­ing upon the sta­tis­tics and de­vel­op­ments that shape up the sub­ject mat­ter of ac­qui­si­tions and al­liances in the

Tech­no­log­i­cal land­scape, Pandey also de­lin­eated the Pan India foot­print ser­vice ca­pac­ity build­ing which is tak­ing mo­men­tum for good and the vis­tas of which will be tread upon by the Part­ner fra­ter­nity for the next decade.

Atul Gaur, Ex­ec­u­tive Man­ag­ing Direc­tor – Mobility, In­gram Mi­cro India, said in a ses­sion at the start of the day, “We have a sig­nif­i­cant in­crease in our prod­ucts and con­stantly up­grade our ser­vices. Over­all, we have 2000 plus chan­nel part­ners and 1700 plus ven­dors. We act as a bridge be­tween tech­nol­ogy providers, OEMs and ad­dress cus­tomer needs via our ca­pa­bil­i­ties.” In­gram Mi­cro em­pha­sized that thrust of the ses­sions with part­ners was to de­cide what the business so­lu­tions that they de­velop should look like. Since the com­pany’s business model was en­tirely part­ner driven.


In­gram Mi­cro fo­cused on value added life­cy­cle ser­vices with se­lect ven­dors, cloud and com­merce ful­fill­ment. Be­ing that cy­ber­se­cu­rity is an im­por­tant area of con­cern, San­tosh Shriyan, Chan­nel Business Leader – West, IBM India, says, “Just hav­ing perime­ter se­cu­rity is not enough as 55 per­cent of at­tacks are from in­sider threats. Cloud se­cu­rity is the first step

to­wards end user vis­i­bil­ity. There is a need for a holis­tic and in­te­grated ap­proach to­wards cy­ber­se­cu­rity that takes all fac­tors into con­sid­er­a­tion. IBM has the most di­verse and deep­est se­cu­rity port­fo­lio.” IBM also pro­vided a demon­stra­tion of its se­cu­rity sys­tems for servers since on premise se­cu­rity was a cru­cial area of con­cern. Sad­hwani also stated that cloud se­cu­rity was the first step to­wards end user vis­i­bil­ity since hack­ers tend to at­tack de­vices rather than se­cu­rity sys­tems.

Mi­tul Mehra while ad­dress­ing the au­di­ence on Op­por­tu­ni­ties in An­a­lyt­ics and Cog­ni­tive Com­put­ing stressed on the fact that with the com­ing of a colos­sal amount of con­nected de­vices glob­ally and tor­rents of Data pour­ing in from spa­ces as So­cial Me­dia, Photo Files be­sides the al­ready ex­ist­ing un­struc­tured data, there comes the crit­i­cal re­quire­ment of an­a­lyt­ics which is where IBM plays a sig­nif­i­cant role, mak­ing in­roads through­out. He added that Part­ners de­ploy­ing their an­a­lytic so­lu­tions will be in a win win sit­u­a­tion nev­er­the­less with 60% of Mar­gin prof­its to them­selves. He in­formed that SMBs and Mid Sized En­ter­prises too can avail their of­fer­ings. Emer­son also caters to crit­i­cal re­quire­ments as Data Gov­er­nance, En­ter­prise Con­tent Man­age­ment for in­stance which can be availed by cus­tomers and clients. Gau­rav Bhasin elab­o­rated on the fact that 70% of Data are PI Data and In­tel­lec­tual prop­erty. He touched upon points as to what are the crit­i­cal ap­proaches that the en­ter­prises strive from their end to pro­tect Big Data from the user level.


Pra­sun Taluk­dar, Coun­try Man­ager-Chan­nel, HPE dealt with the chal­lenges faced be­ing a busi­ness­man and seller in his in­ter­ac­tion and points raised at the ses­sion. He stressed upon the buzz­word of a phe­nom­ena that dis­rup­tion of tech­nol­ogy was be­com­ing show­ing sta­tis­tics as to how 70% of the Tech land­scape is wire­less and that too 24*7 to sup­port his state­ments on cur­rent trends hov­er­ing over the tech­nol­ogy cir­cuit. He in­formed that India ranks 77th in the league of Digi­tised na­tions that are there on the face of this world. He also went on to make a near prophecy while deal­ing with de­vel­op­ments in the In­dian tech scene and quipped that by the in­roads made in the na­tion’s tech cir­cuit till 2020, the ad­vanc­ing years will wit­ness the value creation of India’s land­scape to peak bil­lions. He was quick to opine that 2020 will be the event­ful year from the work­ing cal­en­dar’s pages which will see the Na­tion wearing an­other feather to its cap of many firsts by earn­ing the sobriquet of rank­ing among the or­der of coun­tries that will be hav­ing the high­est GDP growth by mak­ing in­roads in spa­ces and ver­ti­cals rang­ing from So­cial Mobility to IOT.

It is in­ter­est­ing to take note of the fact that In­for­ma­tion Tech­nol­ogy as a stand­alone en­tity in it­self that stands tall in the cur­rent jet – set cen­tury, hav­ing come of age, presently is no longer a part of the business, rather it is the business it­self, as stated fa­mously by the chair­man of Mahin­dra and Mahin­dra when quizzed once about com­peti­tors throng­ing the business cir­cuit while draw­ing a cue from the suc­cess story of ori­gins which Ola and Uber as brands (given their slick knowhow and ex­per­tise made smartly min­i­mal­is­tic use of) have to their belt. At a Time when the world wit­nesses par­a­digm shifts in the global tech­no­log­i­cal cir­cuit likened to meta­phoric or al­le­gor­i­cal sound­ing state­ments as for in­stance, Data is the next cur­rency and also “Dig­i­tal Dis­rup­tion” as a near phe­nom­ena runs on the lines of catch­phrases and trending buzz­words as, “Or­ange is the New Yel­low” and “Sit­ting is the New Stand­ing” the year 2020 will prophet­i­cally wit­ness close to 30 mil­lion de­vices un­der the Dig­i­tal Dis­rup­tion gam­bit and wave.

San­tosh Kulka­rni, Coun­try Man­ager, Business development- Smart So­lu­tions, Emer­son

Net­work Power touched points that stand ad­van­ta­geous for part­ners whoso­ever will avail Data Cen­ter So­lu­tions from Emer­son. He quipped that in the case of Data Cen­ters there are some pre de­ter­min­ers which are there by de­fault such as met­rics rang­ing from mon­i­tor­ing to smoke de­tec­tion, wa­ter leak de­tec­tion, measuring the tem­per­a­ture that is build­ing, fire sup­pres­sion and cool­ing fea­tures in built within the rack of Data Cen­ters that are crit­i­cal for the health and con­ge­nial func­tion­ing of the Data Cen­ter In­stal­la­tion de­ploy­ment it­self. He in­formed that Emer­son from its end in the Data Cen­ter seg­ment has prod­uct of­fer­ings in store as for in­stance, Smart Aisle, which has more than eight racks to it be­sides the other sin­gle rack prod­uct of­fer­ings and de­ploy­ments as well.

He an­nounced, “Emer­son India is be­com­ing Vertiv in 2017 and is cur­rently un­der­go­ing a tran­si­tion. Our tran­si­tion shall not im­pact any ar­eas of our business.” Kulka­rni ex­pressed a great de­gree of knowl­edge with re­gard to Big Data. Kulka­rni said dur­ing the ses­sion,” In the last two years, 90 per­cent of the world’s data was gen­er­ated. The need for in­te­grated data cen­ters has never been greater. With data cen­ters the role of cy­ber-se­cu­rity has also ac­quired in­creas­ing promi­nence.”

Vincy Kwa­tra, Distri­bu­tion Ac­count Man­ager, Axis Com­mu­ni­ca­tions, held a ses­sion on sur­veil­lance and phys­i­cal se­cu­rity. He shared some of the lat­est sur­veil­lance tech­nol­ogy by Axis Com­mu­ni­ca­tions. Some of these were be­ing used in bor­der con­trol ap­pli­ca­tions and other ar­eas de­mand­ing the high­est de­gree of se­cu­rity. He also shed some light on the work that Axis was do­ing to­wards the In­ter­net of Things (IoT) since it was a strong emerg­ing field. Kwa­tra said, “Zatar is an IoT en­abled plat­form that makes it easy to build IoT en­abled de­vices and apps.” The ses­sions that were held later fo­cused on the role of the In­ter­net of Things, the op­por­tu­ni­ties in an­a­lyt­ics and cog­ni­tive com­put­ing, dis­rup­tive tech­nolo­gies such as 3D print­ing. A spokesper­son from In­gram stated that 3D print­ing is be­ing used in space to print food where cook­ing is not im­pos­si­ble. He ex­plained that the pos­si­bil­i­ties in terms of ap­pli­ca­tions with 3D print­ing were enor­mous and there was also a 3D printed Air­bus in the works.

Brain­storm­ing ses­sion with the au­di­ence at In­gram Mi­cro Tech Fo­rum

Part­ners check­ing out 3D tech­nol­ogy from In­gram Mi­cro

Pra­sun Taluk­dar, Coun­try Man­ager-Chan­nel, HPE dealt with the chal­lenges faced be­ing a busi­ness­man and seller

San­tosh Kulka­rni, Emer­son Net­work Power talked about Smart Data Cen­ters

Chan­nels can lever­age cloud com­pe­ten­cies—San­jay Achawal, Ex. Direc­tor, In­gram Mi­cro

Manoj Pandey, GM, North, In­gram Mi­cro India. Rid­ing high on the event agenda

Guests ob­serv­ing stalls at Tech Fo­rum

Milind Son­awane, Sr. Sales En­gi­neer, Nimble Stor­age

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