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The Ra­jasthan Gov­ern­ment has given a pow­er­ful thrust to IT and ITeS busi­ness im­ple­men­ta­tion in the state by cre­at­ing a very fa­vor­able en­vi­ron­ment through its poli­cies for in­vestors. The state’s in­vestor friendly IT and ITeS Pol­icy 2015 which aims at achiev­ing its goals by year 2050 has opened a gate­way of op­por­tu­ni­ties for the ICT sec­tor. En­vi­sion­ing the op­por­tu­nity with great po­ten­tial, Mahin­dra World City (MWC)- Jaipur has taken the task of build­ing a sin­gle point global busi­ness des­ti­na­tion in part­ner­ship with the Ra­jasthan Gov­ern­ment. In a con­ver­sa­tion with Dataquest, San­jay Sri­vas­tava, Busi­ness Head, Mahin­dra World City, Jaipur spoke on MWC’s ini­tia­tives and con­tri­bu­tions to­wards de­vel­op­ing a lead­ing smart city with modern com­mu­ni­ca­tion in­fra­struc­ture. Ex­cerpts:

Jaipur be­ing in the list of first 20 smart cities, what is MWC do­ing to at­tract and in­clude IT com­pa­nies and start-ups in the de­vel­op­ment process?

Right from its very in­cep­tion, Mahin­dra World City (MWC), Jaipur has rec­og­nized and lever­aged a strong growth po­ten­tial of the IT/ITeS sec­tor in Ra­jasthan, given the state’s nat­u­ral com­pe­ten­cies and a pol­icy ecosys­tem which is con­ducive to tech­nol­ogy-driven, in­no­va­tion-led in­clu­sive growth.

IT/ITeSis a pri­or­ity in­dus­try seg­ment for MWC Jaipur, which had signed up with In­fosys and Deutsche Bank as its first clients. Today, it has al­ready signed up to 20 pre­mier IT/ ITES clients, of which 13 are al­ready op­er­a­tional. It has at­tracted sev­eral lead­ing global and In­dian com­pa­nies into its IT/ITeSSEZ, in­clud­ing multi­na­tion­als such as Deutsche Bank, EXL Ser­vices, Gen­pact, MetLife and Ap­pirio along with lead­ing In­dian com­pa­nies such as In­fosys, Wipro, Na­garro Soft­ware and more.

Our IT/ITeS­cus­tomers have cho­sen MWC Jaipur for its strate­gic lo­ca­tion ad­van­tages, in­dus­trial in­fra­struc­ture and plug and play fa­cil­i­ties. The avail­abil­ity of de­vel­oped land parcels, op­tic fiber ca­ble net­work, qual­ity satel­lite link­age as well as voice and data so­lu­tions bol­ster op­er­a­tional ef­fi­cien­cies, al­low­ing cus­tomers to fo­cus on core busi­ness ar­eas. Evolve, the 25-acre GnNxt IT Park is lo­cated in MWC Jaipur’s IT/ITeSSEZ. Busi­nesses can seam­lessly en­hance their op­er­a­tions here. Talk­ing about cam­pus projects, whom do you find more in­ter­ested, big IT/soft­ware, mid-sized com­pa­nies or start-ups? Mahin­dra World City - Jaipur is a di­verse in­dus­trial ecosys­tem, with rep­re­sen­ta­tion from com­pa­nies strad­dling ge­ogra­phies, in­dus­tries, sec­tors and size/scope. Hence, MWC Jaipur evinces in­ter­est from big as well as small and mid-size com­pa­nies. At one end of the seg­ment, we have ma­jor IT/ITeS clients like In­fosys, Deutsche Bank, MetLife, Gen­pact, and EXL, among oth­ers. At the same time, we are also the busi­ness des­ti­na­tion of choice for com­pa­nies like Tweak­ing Tech­nolo­gies, Girnar Soft­ware, Me­tacube, iSys, etc who started small, but have con­sid­er­ably scaled up op­er­a­tions, with MWC Jaipur en­abling their global as­pi­ra­tions. Do you come across any com­mon ques­tions or needs of the IT com­pa­nies? Some com­mon needs which we come across from IT com­pa­nies are pro­vi­sion of well-de­vel­oped core in­fra­struc­ture, skilled man­power avail­abil­ity, and com­fort­able con­nec­tiv­ity op­tions along with sus­tain­able and in­clu­sive de­vel­op­ment. We ad­dress th­ese re­quire­ments by pro­vid­ing flex­i­ble and truly plug and play in­fra­struc­ture. And as MWC Jaipur is strate­gi­cally lo­cated just off NH-8 Jaipur - Ajmer high­way while be­ing within Jaipur city lim­its, this of­fers con­ve­nient op­tions for em­ploy­ees’ com­mute, in ad­di­tion to com­pa­nies’ ded­i­cated trans­porta­tion fa­cil­i­ties.

As far as sus­tain­able de­vel­op­ment is con­cerned, MWC Jaipur is Asia’s first and the world’s largest project to reach the C40 Cli­mate Pos­i­tive De­vel­op­ment Pro­gram Stage 2 mile­stone. It is also In­dia’s first IGBC Gold pre-cer­ti­fied SEZ. In ad­di­tion, we are en­sur­ing an in­clu­sive de­vel­op­ment by fo­cus­ing on CSR ini­tia­tives which help lo­cal com­mu­ni­ties and the en­vi­ron­ment. Many of our cus­tomers are ac­tive col­lab­o­ra­tors in th­ese ini­tia­tives. As de­mon­e­ti­za­tion has af­fected ev­ery in­dus­try, cash crunch has hit the real es­tate in­dus­try too. How much has it af­fected MWC? As all our cus­tomers and prospects for in­dus­trial land are B2B or­ga­ni­za­tions, seek­ing clear land ti­tles with all ap­provals in place, we ex­pect a pos­i­tive im­pact in the long term with po­ten­tially lower in­ter­est rates, etc. How­ever, given the cur­rent im­pact on con­sump­tion trends across in­dus­tries, we might wit­ness a tem­po­rary slow­down in near fu­ture. What are MWC’s fu­ture plans for smart cities, both within and be­yond Jaipur? MWC Jaipur has en­cap­su­lated a very com­pre­hen­sive vi­sion of a smart city, ex­tend­ing even be­yond tech­nol­ogy en­able­ment. Some prom­i­nent as­pects of th­ese smart city plans in­clude MWC Jaipur’s C40 roadmap which will en­sure that the in­te­grated busi­ness city will be Car­bonNeu­tral to Car­bon-Pos­i­tive. In the first phase, we have al­ready im­ple­mented 210KW so­lar rooftop, 100% use of LED lamps, and more.

The wa­ter re­quire­ment in the city is de­signed in a way so as to lever­age max­i­mum wa­ter re­cy­cling. In the long term, over 66% of MWC Jaipur’s wa­ter re­quire­ments will be met through grey wa­ter re­cy­cling.

Whereas, var­i­ous smart tech­nol­ogy ini­tia­tives such as Smart Street Light­ing, Park­ing, Waste Man­age­ment, In­te­grated Build­ing En­ergy Man­age­ment Sys­tem, Smart Me­ter­ing, In­te­grated Se­cu­rity and Sur­veil­lance are al­ready im­ple­mented in phases. www.dqin­

Busi­ness Head, Mahin­dra World City, Jaipur —SAN­JAY SRI­VAS­TAVA,

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