Dig­i­tal Rids a Mu­sic Academy from Man­ual Pain

TAAQADEMY was fac­ing growth chal­lenges and find­ing it dif­fi­cult to han­dle the grow­ing num­ber of ap­pli­ca­tions for var­i­ous mu­si­cal cour­ses it of­fered. Then, the academy went ahead in em­brac­ing the dig­i­tal tech­nol­ogy which re­duced all its pain

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Ther­mal and a Quar­ter (TAAQ) is one of In­dia’s pi­o­neer­ing rock bands that has been to­gether, play­ing and com­pos­ing mu­sic, for 20 years. Well, you must be won­der­ing as to why Dataquest is talk­ing about them. There is a pur­pose. TAAQ is one of the ex­am­ples from In­dia which em­barked upon a new path and thought of pro­vid­ing a plat­form to the mu­si­cal tal­ent by set­ting up an academy.


TAAQ wanted to pro­vide In­dian mu­si­cians a holis­tic plat­form which could be­come part­ner in a mu­si­cian’s jour­ney. So TAAQ de­cided to bring the mu­sic tal­ents to­gether and set up TAAQADEMY.

Ac­cord­ing to their web­site, it is a mu­sic school that teaches gui­tar, bass, drums, key­boards and vo­cals across the widest va­ri­ety of gen­res and styles. What they are truly af­ter though is an in­spi­ra­tion. They aim to de­liver a cre­ative ex­pe­ri­ence that is ad­dic­tive, up­lift­ing and just plain great old fun.


It is easy to think of start­ing some­thing. But it is dif­fi­cult to bring that thought to re­al­ity. TAAQADEMY started out small. In the be­gin­ning, things were smooth. The academy could man­u­ally process and cross-check the ap­pli­ca­tions. But things didn’t take long to change. One of the state­ments from the com­pany reads, “As their num­bers grew from 50, 100 to 150, they re­al­ized that man­ag­ing the sched­ule and ad­min­is­tra­tion man­u­ally was close to im­pos­si­ble, es­pe­cially since all their mu­sic ses­sions are on a one-on-one ba­sis.”

Af­ter two years of man­u­ally han­dling sched­ules, Ra­jeev Ra­jagopal, one of the founders, and his part­ners de­cided it was time to find a so­lu­tion that can help them to han­dle the ris­ing flow of ap­pli­ca­tions.


TAAQADEMY chose the dig­i­tal path to bring down its man­ual ac­tiv­ity. It be­gan us­ing Ex­o­tel for bulk SMS, call record­ings and com­mu­ni­ca­tions. The academy even cus­tom­ized their call flows. “Ex­o­tel ser­vices helped us in many ways. We had a great gut feel­ing about work­ing with Ex­o­tel and as mu­si­cians some­times gut feel­ing is given a lot of pri­or­ity,” says Ra­jeev Ra­jagopal.

TAAQADEMY’s en­tire stu­dent com­mu­ni­ca­tion now hap­pens through the on­line plat­form. The com­mu­ni­ca­tion process is pow­ered via a sim­ple missed call. Stu­dents that have a class sched­uled get a text mes­sage with two num­bers in it, one con­firm­ing their at­ten­dance and other to say they won’t be able to make it.


The mu­sic school is now bet­ter in­formed about the at­ten­dance at all times. The new plat­form bridged the com­mu­ni­ca­tion gap be­tween the teacher and the stu­dent. “Us­ing the new ser­vices has been a friendly, fun and flex­i­ble ex­pe­ri­ence for us. Our busi­ness has grown 3 times, and it would have been im­pos­si­ble to han­dle this ef­fi­ciently with­out the new tech­nol­ogy in place,” adds Ra­jagopal.

He out­lines that TAAQADEMY has just scratched the sur­face with new ca­pa­bil­i­ties. The academy plans to fur­ther in­crease its reach and be­come all the more dig­i­tal.

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