“Every business is aspiring to be an imaging business”
In a face to face chat with DQ Channels, Vijay Wadhawan, Director, Systems Solutions Division at PANASONIC INDIA speaks about the LOBs in which Panasonic mainly functions in India
WHAT ARE THE LOBs IN WHICH PANASONIC MAINLY FUNCTIONS IN INDIA?
We have four lines of business within our B2B arm in the country. The first one is cameras in which we have four categories. They are Digital cameras/ still cameras, production and video cameras. Secondly we have Toughbook and Toughpad, mainly Tough computers. Third we have our Security Solutions which includes Surveillance, video door phones, PDXs, printers and fax. Also I would like to add that we are bringing exciting printers and fax business this year. Lastly, we have our Digital solutions like panels and projectors in the market out of which we are really getting benefitted.
WHAT WOULD BE THE CONTRIBU TION OF EACH OF THESE LOBs TO THE OVERALL TOPLINE?
10% of the revenue contribution comes from Toughpad. 40 % from the DSM group and rest 30% comes from Digital solutions. Generally the contribution goes up to 40% but last year it went down to 30% because of demonetization and the GST impact. Thankfully that drop in sales actually got compensated by the panel business. All of a sudden there was an upward swing in the panel market. Although it is part of the B2B business, but the motion of business are primarily B2C. Video walls and digital signage have seen huge boom. Whether its a mall, retail, banking anything, every business is aspiring to be an imaging business.
WHAT ARE THE VERTICALS IN WHICH PANASONIC HAS SUCCEEDED IN MAKING ITS PRESENCE? IS THERE ANY GOVERNMENT PROJECT?
First I would like to tell about Maruti, where we have sold close to 25000 panels in three years. Every showroom has 6-9 screens. Panasonic has bagged projects under the government’s Smart City and Safe City initiatives. Under the smart cities Panasonic India will soon be deploying surveillance cameras in the cities of Bhopal and Ludhiana. Under the safe cities project we have already deployed cameras in the regions of Panchkula and Gurgaon whereas Lucknow is under consideration right now. We’ve also bagged Emami Project in Hyderabad & Tirupati alongside government housing project in Orissa. Video conferencing is also part of GSM business. There the growth is about 50%. We also have a Rs 35-37 crore project where Panasonic deployed 3500 tough pads in the UP Police vans, and in 222 police vans of Karnataka. The device has successfully assisted them in coherent communication with the control room, for crimes that need urgent intervention of the police department. Right now we are in discussion with Rajasthan police and Chhattisgarh police and Maharashtra police on this front.
WHAT ARE THE INITIATIVES YOU ARE TAKING TO PROMOTE THE BRAND ON THE IMAGING BUSINESS FRONT?
Every week we train 30-40 videographers how to use 4K in our centres. We have another centre in Bangalore and one more is coming up in Karnataka. We are investing a lot in photo fairs. We have our brand ambassadors like Taapsee Pannu who is followed by the youth photographers.
VIJAY WADHAWAN, Director, Systems Solutions Division, PANASONIC INDIA