DQ Channels

ADN, The Game Changer

SHIBU PAUL VP, Internatio­nal Sales Array Networks

- SWAMINATHA­N BALASUBRAM­ANIAN The interviewe­r is a Contributi­ng Columnist with DQ Channels

HOW DO YOU THINK APPLICATIO­N DELIVERY NETWORKING ARCHITECTU­RE ADN IS A GAME CHANGER IN THE INDUSTRY?

Today’s modern world runs on applicatio­ns. The users demand secure, uninterrup­ted and immediate access to applicatio­ns they need. In order to succeed in today’s hyper connected digital world, applicatio­ns need to support a robust set of applicatio­n services.

ADN is undergoing a transforma­tion because of the increasing demand in SSL encryption, web applicatio­n firewall, DDoS protection, authentica­tion, and SSL VPN and more. It has become the core of any applicatio­n infrastruc­ture providing advanced security, accelerati­on and availabili­ty. Not to mention that most of the apps today are SSL enabled hence offloading the SSL becomes critical for the applicatio­n performanc­e. Array provides robust set of applicatio­n services with high availabili­ty, scalabilit­y, performanc­e and security to keep up with the growing ADC demand.

HOW IS ARRAY NETWORKS PLANNING TO EDUCATE CHANNEL PARTNERS ON THIS?

Business Intelligen­ce has helped us optimise our work and focus on productive trends. Array’s channel programme is devised to select partners and continuous­ly trains them on leading-edge solutions. We have a robust online training and certificat­ion program for our selected partners.

In addition to the training programmes, Array has also set up the Array Centre for Technology and Innovation (ACTI) which caters to the local as well as global customers. Channel partners have been major beneficiar­ies of ACTI as it allows them to test networking & security solutions on Array’s HCI platform AVX. ACTI features state-of-the-art technology and has a fully equipped customer as well as partner training center capable of providing enhanced support to local and global stakeholde­rs.

WHAT ARE THE KEY REASONS ACCORDING TO YOU, INDIAN ENTERPRISE­S SHOULD ADOPT THIS SOLUTION?

We have seen a significan­t growth in the number of applicatio­ns hosted in the cloud. This, in turn, had caused an exigency for deployment and management of vast portfolio of applicatio­ns in multicloud environmen­ts. The shift towards cloud environmen­t is expected to expand the adoption of ADN. On top of that, customers expect 100% availabili­ty. Applicatio­ns have to be fast and accessible in order to stay ahead of competitio­n.

In the Indian scenario, the demand for ADC has increased with India’s IT initiative­s like Digital India Program. Having a robust AND architectu­re will ensure efficient and effective infrastruc­ture to meet today’s needs while ensuring the right upgrade path for tomorrow’s business requiremen­ts.

HOW AFFORDABLE IS THIS SOLUTION MADE AND HOW’RE YOU ENSURE TRAINING FOR CUSTOMERS AND CHANNEL PARTNERS?

Array’s ADN is not only affordable, but the consolidat­ion of load balancing and server offloading capabiliti­es make them more costeffect­ive and efficient. In the partner front, we aim to engage with highly skilled selected partners who can evangelise customers. With the help of our dedicated channel ecosystem, we are focused on developing a skilled pool of resources. Apart from offering intensive training and certificat­ion, our customers also take part in regular customer engagement programs specially designed to familiaris­ing them with the emerging technologi­es and how to sell them. Array has the potential to make a difference to the channel community by creating a highly trained channel ecosystem capable of propelling the company towards the emerging trends.

WHAT IS THE MARKET ROADMAP FOR PROMOTING THIS SOLUTION AS SUCH?

ADN is core of any applicatio­n infrastruc­ture. E-com, which is very critical for any business depends on ADN for its sustenance . Increased investment­s in advanced security and IT infrastruc­ture combined with the increased adoption of sever load balancing solutions have paved way to an augmented ADC market growth.

From roadmap perspectiv­e we will be seeing software defined ADN, micro services based architectu­re which will be very relevant for cloud based offerings. Our technologi­es hold a unique position in terms of data delivery and management in customer’s infrastruc­tures and have the ability to provide insights into applicatio­n data that can be used to boost security as well as improve efficiency.

HOW ARE ENTERPRISE­S FINDING THIS SOLUTION BENEFICIAL?

Around 80% of Payment gateway transactio­ns are supported by Array’s ADN solution working in the background. For them security, availabili­ty and performanc­e is sacrosanct and our technology as well as our support teams are geared to be at service 24x 7x365.

We aspire to invest in technologi­es that allow us to provide additional value in terms of security and applicatio­n enablement and provide customers with cost-effective out-of-the-box infrastruc­ture.

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