The New Realm
The coming of automation and new age technologies has opened more doors for the vendors and channel partners
With the coming of automation and related new age technologies in the Indian market, to is essential for the IT industry’s marketing partners at all levels to reinvent their marketing strategies to accommodate the fast changing market trends in this sector. More and more IT products are going to be enabled with IoT, AI and ML in the coming years. Hence, the marketing partners have to understand what kind of new products are going to be built and how many sectors they will serve. Here, we are giving a brief survey of some IoT, AI and ML enabled products which the IT industry market will see very soon. Some of them have been already launched and some are in the process of evolving.
“Creative and technical professionals need accelerated performance that can improve workflows and robust security features.” —Vickram Bedi, Senior Director, Personal Systems, HP Inc India
“With Z by HP, we’re enabling the artists of today to take the next leap in creativity and become part of the #IAmAChangeMaker Campaign.” —Nelima Burra, Country Marketing Director, HP India
IoT and AI-enabled equipments can take the IT industry into a completely new realm. The marketing segment of the industry has to mould itself to be ready for this new development. Gradually, the demand for these equipments will grow in the IT sector.
Another development that is rising is that of cloud management system. Now, hardware computing will have to be aligned with cloud storage and management. Hence, the marketing for the IT industry will have to develop new strategies to promote cloud-related technology. SIs’ role will also become redefined as integration will gradually use more and more of cloud management and IoT-AI-ML-enabled products. Another domain which is becoming prominent is blockchain. As IoT connects more and more equipments, blockchain will also be more and more important to provide cybersecurity. IT products marketing will have to take this into account. In July issue of DQ Channels, we had discussed that customers prefer to buy at retailers who provide and communicate better security assurances to their customers. This is a global phenomenon, but has been found to be the most acute in India, as Indian clients are the most sensitive about security and privacy matters.
As we have more and more IoT-ML enabled products in various sectors, security of these products will become paramount. It is imperative for the marketing partners to evolve a strategy keeping this in mind.
MOBILE WORKSTATIONS FOR CREATIVE PROFESSIONALS
The Z by HP workstations are designed for artists and creative professionals who value the freedom to express their craft and creativity. They aim at inspiring the creative minds to expand and unlock their creativity. They’re made for graphic designers, artists, photographers and video editors.
HP ZBook Studio X360 is a convertible PC, meant for creative professionals who want the latest convertible design but also need the pro-grade performance. It has Intel Core i9 processors and certified NVIDIA Wuadro P2000 graphics.
HP ZBook 5 G6 is a mobile workstation for product developers and engineers who do heavy design, engineering and simulation workflows on location. It has VR-ready NVIDIA Qudro graphics.
HP ZBook 17 G6 is built for video editors and VR developers who need desktop performance while on set and while travelling. It has antiglare display, NVIDIA Quadro Graphics and a thermal design.
VIDEO CONFERENCE COLLABORATING DEVICE BUILT FOR THE CLOUD
Avaya IX Collaboration Unit CU360 is a compact all-in-one video collaboration unit with full HD 1080p performance that promises to transform workplace experiences by turning any space into a video collaboration room. The Avaya IX CU360 revolutionises traditional huddle room set-ups by delivering smart collaboration for teams with simultaneous support for popular workplace productivity applications. Advanced features such as full HD 1080p video, a 4K camera sensor, 4K display and Android OS offer a rich user experience. With dual HD live and video content, connectivity to any standards-based video system and integration with Avaya’s UC solutions, the CU360 delivers enterprise-class features for businesses of any size. Creating a new benchmark of intelligent communication experiences for customers and employees, the CU360 is a solution to turn any meeting room or huddle space into a cloud-enabled collaboration room.
Designed for contextual collaboration, the CU360 identifies users and preferences, offering tools and applications suitable to the business activity. With control via mobile app, it is tailored for the future of collaboration.